Two days ago I was reading the second edition of Traction by Gabriel Weinberg and Justin Mares, about how any startup can achieve explosive customer growth. I was happily reading along when I came across the following suggestion by Rand Fishkin, the founder of the popular SEO software company Moz:
“using infographics, slideshows, images and original research to drive links, as these are all things people naturally share.” Rand then points out how: “people who run blogs are big social shares. Reporters are usually good targets as well.”
Slideshows, infographics, images and original research are good for SEO and Publicity.
As you might imagine, I had an aha moment and then realized how we could make PRLeap better for all our customers.
Today, I’m thrilled to introduce PRLeap SocialEmbeds, so you can embed video, audio and rich media right into your press release. Social Embeds supports content providers like YouTube, Vimeo, Wistia, SoundCloud, Kickstarter and Slideshare.
But before I say anymore, I have a confession to make. You see, SocialEmbeds is not exactly new. It was originally made available exclusively to customers who upgraded to PRLeap Connect back in December.
Anyway there’s a really good reason I’m telling you all this. You see, we recently started the process of repurposing our little company so we could better serve our customers (you). And when we launched the new Official PRLeap Blog, we didn’t know what to name it. And then we realized the best name for the blog would be: Better. Because the blog would be testament of how we are making PRLeap better for you.
So now you can embed the content your audience is craving for like podcasts on SoundCloud, presentations on SlideShare, latest ideas on Kickstarter–right into your PRLeap press release.
We hope you enjoy these new updates! As always, we’d love to hear your feedback – just email us using the green help button below.