Rumson, New Jersey News Releases

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BMW 1 Series Consumer Survey Results Challenge Logic of Pricing Model
Results of a US consumer survey polling BMW 1 Series shoppers on their plans to buy a BMW 128i and 135i was released today. The National BMW 1 Series launch is just a few weeks way and consumer reaction varies on BMW’s pricing strategy. Over 40% of the shoppers have dropped out of the 1 Series markets according to the survey published by the Pasch Consulting Group. - March 08, 2008