An Innovative New Real Estate Search Engine

October 25, 2007 (PRLEAP.COM) Business News
CLR Choice, Inc. today announced the launch of their new website. The majority of today’s consumers who purchase homes start their search on the Internet. CLR Choice, Inc. took the novel approach of asking these consumers to help design a new real estate search engine. Overwhelmingly, they wanted to search a vast amount of listings in a particular area, identify key demographics, and review the strength of the schools without having to cross any lead-generating roadblocks. They also wanted a more precise way to review listings, a way to rate each listing based on their specific criteria and the importance they assign to each attribute of a property. Once they build this “perfect virtual property,” they want to know when new properties meeting their criteria appear on the market. This new site,, provides:

• An easy to use interface to search listings and communities around the country.

• A unique weighted scoring system to evaluate listings based on the user’s criteria and the importance they assign to each attribute.

• The ability to save listings or have new listings that match the user’s saved search criteria emailed to them or provided by RSS feed.

• A detailed view of each listing, which leads consumers to the source broker for additional information about the property or to schedule a showing.

• Helpful interactive mapping features that allow users to create area maps populated with schools, shopping, libraries, parks, and theaters to name a few.

• The ability to search and compare community demographic information on education, lifestyles, income, drive times, crime, growth, and more. provides a data rich site that allows consumers to evaluate listings from brokers and agents around the country. The revenue model is based on advertising so brokers pay nothing to include their listings on the site. The real estate marketing world is changing daily; this new real estate search engine provides a cost free way to capitalize on the latest trends.

About CLR Choice
CLR Choice, Inc. is a technology company that improves the efficiency of transacting real estate through its flagship website ( is a real estate search engine that provides a data rich environment to explore listings, schools, community demographics, and other data relevant to one of the most important decisions of your life. The company was founded in Palm Coast, Florida in 2007.