Samsung to Introduce European Cool to the Australian Kitchen

(PRLEAP.COM) SYDNEY, 31 October 2007 – Bringing European sophistication into Australian kitchens, Samsung Electronics Australia launches their new side-by-side refrigerator - http://www.samsung.com/au/products/refrigerators/index.asp in conjunction with leading British Industrial Designer Jasper Morrison.

Considered quietly functional with his designs, Morrison is famous for reducing products down to their essential functions. With 20 years experience working with manufacturers, Morrison has created an array of consumer products ranging from household furniture and knifes and forks to tram carriages for the transport system in Hanover, Germany. His simple yet functional philosophy is adopted in every corner of Samsung’s new side-by-side refrigerator.

“Combining an exclusive industrialised finish with integrated convenience features, such as easy-access door hatch and flush-fitted drinks and ice dispenser, this 585 litre model - http://www.samsung.com/au/products/refrigerators/premiumsbs/rsh1dkrs.asp exemplifies Samsung’s commitment to design and functionality,” said Mike Lilly, Senior Product Manager – Kitchen Appliances, Samsung Electronics Australia. Jasper Morrison shares Samsung’s value of ergonomics governing simple design. With this model, Samsung is building on its heritage of teaming with designers from all disciplines to create a truly unique product for consumers.”

To help maintain the freshness of fruit and vegetables longer, this model also incorporates Samsung’s patented Twin Cooing Plus system. This system extends the health of food by generating and controlling cool air for the refrigerator and freezer separately, and maintaining shelves at their optimal conditions with a high 72 percent humidity and two independent evaporators.

Providing users with flexible refrigeration storage, Samsung have incorporated their Cool Select Zone into this model. This zone sits within the main compartment and acts as a separate fridge-within-a-fridge. With the ability to store foods at a variety of temperatures consumers can maintain, defrost and soft-freeze food at deli counter temperatures.

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