Submit a Press Release | About | Blog | Help | Pricing & Sign Up
Over 30,000 companies use PR LEAP Learn More
Edelbio Makes Debut at 2007 Beyond Beauty Expo
“It’s been a long run,” said Edelbio Founder and CEO Karine Wittmer. “But now it’s finally a reality. I’m so happy to be finally launching this mother-daughter line, creating a safe and organic line of skincare that can be passed down to the next generation.”
The brand’s target market will be women and girls, together, focusing on beauty as a shared moment, a bonding experience. Edelbio will also use modern media channels and networks to guide them towards a healthy lifestyle; numerous community outreach programs and events will target mothers and daughters.
Edelbio products are certified organic by the independent and impartial bio-inspecta AG Switzerland and carry the label BIOCOSC of Switzerland. Products with this label must not contain any synthetic chemicals or artificially processed ingredients, which means no silicones, mineral oils, parabens, chemical colorants or synthetic fragrances, animal raw materials, or GMOs. None of the products have been tested on animals.
According to the Organic Monitor, the natural and organic sector in the North American cosmetics & toiletries industry now captures 8% of the market share, and will increase to 15% in the coming years. U.S. sales are increasing by 20% a year, and global sales have reached $7 billion, rising 9% yearly from 2003-2008.
—- more —-
About Edelbio
Edelbio is the first line of Swiss organic skin care entirely dedicated to women and their girls. It was founded by a mother and entrepreneur who wanted to give her daughters a line of safe, organic skin care, and give mothers everywhere the opportunity to pass down beauty knowledge and values to the next generation.
Based in Geneva, with administrative headquarters in San Francisco, CA, Edelbio brings the Swiss technology and savoir-faire to the organic cosmetics industry, blending phytoscience principles and laboratory science with organic ingredients found in nature. The company will simultaneously launch a collection for women (6 products) and girls of all ages (4 products). For more information visit www.edelbioskincare.com.
Contact Ana Yoerg at a.yoerg@edelbioskincare.com to set up an interview.
About Beyond Beauty Paris
Cosmeeting is the international exhibition of beauty brands for important buyers and marketing managers in the field of cosmetics. It is the place for brands “on the move.”
For more information see www.beyondbeautyparis.com/cosmeeting/en.
# # #
Contact Information
About This News Release
If you have any questions regarding information in these press releases please contact the organization listed in the press release. Issuers of press releases and not PR Leap are solely responsible for the accuracy of the content.
