BETTER HOMES AND GARDENS® RECIPES-ON-THE-GO NOW ON MOTOROLA’S Q 9h AT AT&T

November 09, 2007 (PRLEAP.COM) Business News
NEW YORK, NY, November 9, 2007 – Better Homes and Gardens and Mobifusion, a global developer and publisher of mobile applications and technologies, announced today that Better Homes and Gardens Recipes-on-the-Go is now available on Motorola’s new Q 9h Smart Device via Motorola’s My Q Pak program. The service provides consumers with hundreds of recipes from the brand’s test kitchen delivered directly to AT&T wireless phones.

“With our patented m-Publishing technology, we are able to transform content such as Better Homes and Gardens recipes into an excellent and useful mobile experience for busy families,” said Pavan Mandhani, founder and CEO of Mobifusion. “We believe that this will further assist Motorola in attracting active family users to their line of Q Smart Devices and give consumers remote access to the tools they need for easy and nutritious meal planning.”

“One of Meredith’s key strategies is to effectively deliver content across all platforms in order to enhance the lives of today’s time-pressed women,” said Lauren Wiener, vice president of Interactive Media at Meredith Corporation (NYSE:MDP), Better Home and Gardens’ parent company. “Recipes-on-the-Go is a perfect example of how we’re leveraging wireless technology to serve the growing audience of women who use mobile platforms to make decisions regarding their home and family.”

Recipes-on-the-Go includes hundreds of Better Homes and Gardens kitchen-tested recipes as well as a complete listing of ingredients and nutritional information. Consumers can use their mobile phone to enter a keyword or browse recipe collections by main ingredient, preparation time, or special considerations such as low-fat meals or kids’ favorites.

“Our reader has many recipe touch points – we know she’s clipping recipes from the magazine, printing recipes at BHG.com, and reading our best-selling cookbooks,” added Dan Hickey, editor-in-chief of BHG.com. “Now she can get recipes delivered right to her mobile phone to help her make quick meal decisions.”

About Better Homes and Gardens®
Better Homes and Gardens is America’s largest shelter enthusiast magazine, fueling and satisfying readers’ desire for improving their home and their lives. With a circulation of 7.6 million, a readership of nearly 38 million, and an online audience to BHG.com of over 5 million unique visitors, Better Homes and Gardens is a vibrant down-to-earth guide for the woman who is passionate about her home and garden and all they encompass.

About Mobifusion, Inc.
Mobifusion is a leading mobile media content company that partners with top media and publishing companies to develop and deliver bestselling branded mobile content products to consumers around the world. The company’s patented m-publishing technologies provide rich information and entertainment products across wireless platforms. Mobifusion’s award-winning products are enjoyed by millions of mobile users and are available through the world’s top wireless operators and retailers. Mobifusion is privately held and is headquartered in Fremont, CA, with additional operations office in New Delhi, India. For more information, please visit: www.mobifusion.com.

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