In Honor of Transgender Day of Remembrance, GLAAD Releases a Powerful Message Calling for Dignity and Respect

(PRLEAP.COM) Tuesday, November 20 is the Transgender Day of Remembrance, a day to memorialize those killed because of anti-transgender violence or prejudice. To mark this event, the Gay & Lesbian Alliance Against Defamation (GLAAD) is releasing a PSA encouraging viewers to treat others with dignity and respect regardless of gender identity/expression or sexual orientation.

The 20-second spot is part of GLAAD’s ongoing "Be an Ally & a Friend" campaign and features transgender actress Alexandra Billings (Grey’s Anatomy, ER), as well as T.R. Knight (Grey’s Anatomy), Rachel Griffiths (Brothers & Sisters), Rex Lee (Entourage), Jamie Bamber (Battlestar Galactica) and retired NBA player John Amaechi.

Transgender Day of Remembrance was founded nine years ago to honor Rita Hester, a transgender woman who was murdered November 28, 1998. The annual event is designed to raise public awareness of anti-transgender hate crimes and to encourage people to be allies to the transgender community.

"It is of vital importance that all of us, regardless of our sexual orientation, gender identity and gender expression, observe the Transgender Day of Remembrance," says GLAAD President Neil G. Giuliano. "Transgender people face violence and discrimination every day. We all need to show our support by being allies and friends to the transgender community."

GLAAD’s "Be an Ally & a Friend" PSA campaign features 22 public figures from television, film and sports. The spots encourage people to be allies to lesbian, gay, bisexual and transgender people and to help combat discrimination, directing viewers to resources at GLAAD.org.

GLAAD is releasing a new 20- or 30-second version of the PSA approximately every two weeks to be aired through broadcast collaborations with Access Hollywood, national cable networks such as Fox Reality, GSN, IFC, Lifetime, The N, Sci Fi Channel and Sundance Channel; local cable systems and network affiliates; online at LiveVideo, YouTube, AOL Video and MySpace; and others to be announced.


Media outlets interested in running the PSAs should e-mail a request to entertainment@glaad.org or call (323) 634-2013. Artwork of select participants can be downloaded here: http://www.glaad.org/ally/photos.php. The spots can be embedded from LiveVideo here: http://www.livevideo.com/GLAAD.


The PSAs were directed by Nadine Licostie and produced by Licostie and Connie Grazia for Red Thread Productions.

About GLAAD
The Gay & Lesbian Alliance Against Defamation (GLAAD) is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation. For more information, please visit www.glaad.org.

###

PR Leap is a service of Condesa, Inc. © 2009 All Rights Reserved. Use of our service is governed by our Privacy Policy and Terms of Service.
Issuers of news releases are solely responsible for the accuracy of their content. Copyright / IP Policy