Barc Announces International Retail Agreement with Canada’s MenEssentials; Barc to Sell its African-American and Hispanic Skin Care Products in Canada Starting November 2007

New York, NY – November 13, 2007 – In a move to expand its distribution internationally, Barc, the leader in the $1.8 billion African-American and Hispanic men’s grooming category*, today announced a retail agreement with Canadian retailer MenEssentials. Under the terms of the agreement, Barc’s Cutting Up shaving cream and Bump Down razor bump relief products designed for African-American and Hispanic men will be available in MenEssentials’ Ottawa, Canada location beginning November 19, 2007.

“Barc represents one of the premier product lines for men with medium to dark skin tones and we’re excited to be offering it to our customers,” said James Whittall, president of MenEssentials and MenEssentials.com. “This agreement with MenEssentials is an example our company’s long-term commitment to offering our skin care line internationally and distributing our products in the world’s finest retailers,” said Christopher Hayes, CEO and founder, Barc.

Barc recently announced a retail agreement with STUDIO at Fred Segal Santa Monica, the ultimate destination in Los Angeles for the style-savvy, cosmetically-obsessed and luxury-minded shoppers.

Cutting Up is an enriched shaving cream that softens the hair to ensure a smooth shave. This thick shave cream is formulated with beard softener to help reduce shave bumps, boswellia serrata gum to prevent irritation and soothe the skin, and glycerin to hydrate and nourish the skin.

Cutting Up is designed to work with Barc’s Bump Down razor bump relief, which helps reduce irritation and ingrown hairs due to shaving. Formulated with glycolic acid to exfoliate, Bump Down is also enriched with chamomile extract and glycerin to calm skin while leaving it moisturized.

About Barc
Barc offers the first complete skin care line specially designed to address the specific skin care needs of African-American and Hispanic men. Barc is recognized worldwide for its breakthrough products designed for this powerful market segment, including its razor bump relief skin product, Bump Down, as well as its recently released shaving cream, Cutting Up. Barc is headquartered in New York City at 48 West 21st Street, Suite 906. For more information, please call 212.414.4944 or visit getbarc.com.

About MenEssentials

Located in the heart of Ottawa’s trendy Westboro Village, the new MenEssentials store features the world’s top brands for men, plus gift cards, apparel items, hard-to-find fragrances, and a variety of museum-quality showpieces from the golden age of barbering. MenEssentials launched in 2000 as the Internet’s first modern male-grooming site, and is now North America’s largest online specialty retailer of luxury grooming products for men. For more information, please call 613.728.4636.

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* (Packaged Facts, Oct. 2006