JPL Names Kobel Vice President, Strategy and Integrated Communications

In order to meet the growing needs of clients for comprehensive and integrated marketing and communications programs, JPL is pleased to announce the promotion of Bill Kobel to Vice President, Strategy and Integrated Communications. Kobel will lead the group providing strategic marketing counsel, advertising campaigns and ongoing brand building programs to JPL clients.

Kobel has been with JPL since 2006 and previously served as Director, Strategic Planning and Expansion. In that role, Kobel conducted research and identified opportunities to expand JPL’s services to more effectively partner with clients. Kobel led efforts to build on JPL’s core strengths in communications consulting, creativity, technology and production so that the company can now provide clients with ongoing strategic marketing support. In addition, Kobel has led the process of offering JPL’s expanded capabilities to existing and prospective clients.

“Bill's background in strategic planning and marketing at an executive level matches our needs perfectly," said JPL President Luke Kempski. "His in-depth marketing knowledge and client-side business perspective will continue to shape our offering and team."

Prior to joining JPL, Kobel was Vice President, Marketing, Communications and Strategic Planning for Platinum Equity, a multi-billion-dollar global mergers and acquisitions company, based in Beverly Hills, CA. In his position with Platinum Equity, he was responsible for optimizing the performance of all facets of marketing within Platinum’s acquired companies. Additionally, Kobel served as head of marketing for many of Platinum’s larger corporations in North America and Europe and guided the companies through the formation of their strategic business plans.

Prior to his position at Platinum Equity, Kobel was Director, Corporate Communications with Synertech and held positions in marketing and communications with Capital Blue Cross. Kobel has a degree in mass media from Central Pennsylvania College and has 25 years experience in the industry.

JPL (www.jplprod.com) is a full-service integrated communications firm that uses media to help leading organizations accomplish communications, sales and training goals. JPL’s staff of 90 communications consultants, technical specialists and creative professionals has provided effective and creative marketing communications solutions to businesses for more than 18 years, including The Hershey Company, Harsco Corporation, Penn State Hershey Medical Center and Giant Food Stores.