BMD Group forays into media & entertainment with AIR MEDIA

Chennai, November 27, 2007: BMD Group, among South India’s fast growing and diversified business houses today announced its foray into the media and entertainment business, under its new division & banner AIR MEDIA Technologies. The diverse & comprehensive offerings to be provided by AIR MEDIA across animation, cinema trading and both feature film and television concept production, will make it among the first few fully integrated media and entertainment companies in South India. At a press conference held in the city, the company formally launched its operations in the presence of Karti P Chidambaram, member of All India Congress Committee (AICC) and a keen observer of the media and entertainment segment.

AIR MEDIA also unveiled its exclusive IP and India’s first non-mythological animation character that will appeal to a global audience, called ‘Tusker’, at the conference. The integrated media venture will focus on live 2D & 3D animation, feature film production, multi-lingual cinema trading, production of innovative TV concepts & serials and distribution of national and overseas titles among other offerings.

AIR MEDIA has already acquired the dubbing rights of more than 400 titles that will be sold in India over the next 3-4 years. Apart from this, the first Tamil movie produced by AIR MEDIA is slated for release in January 2008 and final negotiations are under way to sign another South Indian feature film.

“As a group when we looked at opportunities to diversify and grow, we saw huge potential in the media and entertainment segment and this has been validated by the immense growth in the last 2 years and the entry of large companies into the segment. India has a natural advantage, being the world’s largest producer and consumer of films and Chennai is emerging to be a hub for entertainment technology & innovation. In this context, we expect AIR MEDIA to become a key business and revenue contributor to the group. We have invested over 8 crores initially, sourced from internal accruals and are targeting an estimated revenue of Rs 100 crores by 2010. We are also building a highly professional core team with complementing skill sets”, said S.Baskar, CEO, AIR MEDIA and Chairman, BMD Group.

Noted Tamil cinema director and Creative head of AIR MEDIA, Thakali Srinivasan added, “AIRMEDIA is committed to developing its own intellectual properties for the international market. We will focus on a niche & are not looking at mature or cluttered spaces. We are working closely on innovative concepts in co-production and independent production of Feature Films, Short Films & TV Serials and trading of multi-lingual content. AIR MEDIA has a well equipped animation studio that will provide international quality digital media content to its customers.”
About BMD Group:
BMD Group is among the fast growing business groups, based in Chennai, with diversified business interests. The group is an ISO 9001:2000 certified business house and operates across BPO, IT & animation training, Automated parking solutions (in association with a Malaysian company) and hotels & resort business. BMD group has more than 1200 professionals across its companies.
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