CHANGES THE FACE OF OOH MEDIA THROUGH REBRANDING OF BILLUPS INC.
(PRLEAP.COM) Fort Lauderdale, FL – December 27th, 2006 – Billups Inc. offers media buyers and planners a new way to conceptualize their out-of-home media buys. Through the redesign of their website, and name change to Billups Worldwide, the firm has created a virtual community to buy and discuss unique alternatives to out-of-home media placement.
Starting today visitors will begin arriving at billupsworldwide.com to stroll through the city, shopping mall, airport and subways. While in this virtual city, visitors will have the ability to create their own avatar, upload their own creative into interesting ad placement locales and click on a company’s ad to be redirected to their respective website.
Visitors will not be alone in this virtual world where outdoor is king, with thousands of visitors expected in the first months, visitors will be able to chat in real time on an instant messenger style platform.
“Our goal was to create a virtual cityscape to illustrate the possibilities that creative and media executives have when approaching outdoor, the transformed billupsworldwide.com allows clients to navigate an interactive city in order to conceptualize and test their creative before they buy….we didn’t want to sell the outdoor, we wanted them to virtually experience it,” said Andrew Martineau, chief creative altruist at The Martineau Collective.
About Billups Worldwide
Billups Worldwide is a contemporary out-of-home (OOH) media buying service committed to changing the face of outdoor media-buying for the greater good of advertisers and agencies alike. Focusing on both innovative, targeted, forward-thinking and cost-effective OOH solutions, combined with a strategic evaluation system. Billups Worldwide is redefining the out-of-home (OOH) service industry, one client at a time.
About The Martineau Collective [TMC] The Martineau Collective is an award-winning, full service creative boutique developed under a new agency model that utilizes its relationships with various creative entities to deliver progressive creative that benefits the client by ways of notoriety, innovation and profit.
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Starting today visitors will begin arriving at billupsworldwide.com to stroll through the city, shopping mall, airport and subways. While in this virtual city, visitors will have the ability to create their own avatar, upload their own creative into interesting ad placement locales and click on a company’s ad to be redirected to their respective website.
Visitors will not be alone in this virtual world where outdoor is king, with thousands of visitors expected in the first months, visitors will be able to chat in real time on an instant messenger style platform.
“Our goal was to create a virtual cityscape to illustrate the possibilities that creative and media executives have when approaching outdoor, the transformed billupsworldwide.com allows clients to navigate an interactive city in order to conceptualize and test their creative before they buy….we didn’t want to sell the outdoor, we wanted them to virtually experience it,” said Andrew Martineau, chief creative altruist at The Martineau Collective.
About Billups Worldwide
Billups Worldwide is a contemporary out-of-home (OOH) media buying service committed to changing the face of outdoor media-buying for the greater good of advertisers and agencies alike. Focusing on both innovative, targeted, forward-thinking and cost-effective OOH solutions, combined with a strategic evaluation system. Billups Worldwide is redefining the out-of-home (OOH) service industry, one client at a time.
About The Martineau Collective [TMC] The Martineau Collective is an award-winning, full service creative boutique developed under a new agency model that utilizes its relationships with various creative entities to deliver progressive creative that benefits the client by ways of notoriety, innovation and profit.
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Contact Information
Brad Johnson
The Martineau Collective
Email The Martineau Collective
305-455-2947