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Why are some people more famous than others? New book - The Superstar Formula: Cracking the “It” Factor - explains why.
The world of celebrity has become a multi-billion dollar industry so the goal of this book was to find out why some people are more famous than others. By identifying four variables described as brilliance, resonance, traction and time, context began to develop around why celebrities such as Paris Hilton are more famous than amazing sidewalk artist Julian Beever.
Fame has become the new currency. The fifteen minutes of fame that Andy Warhol promised is now available to anyone who wants it. Fame is highly desirable but only a few will find it and even fewer will hang on to it. “In a recent Facebook poll, I asked the simple question, ‘Would you rather be famous or rich?’ I was surprised to learn that 23% of the respondents indicated that they would rather be famous,” says Tim Tamashiro. “That’s almost one in four people.”
But what is the difference between a superstar and a celebrity? Tamashiro offers an explanation saying, “Superstars are born, not made. They are undeniably brilliant in one specific identifiable area. But celebrities are fashion. They are the prevailing influence behind what is popular, consumable and current.”
The book also delves into why artists are the fuel for the universe of fame. “I’ve found that artists are the toughest critics of the books title. But, in reality, artists are the heroes of the book. Without art, there would be no such thing as celebs or superstars. My advice to the artists out there is to read the book and see how they impact the universe of fame” offers Tamashiro.
The e-book is being given away for a very specific reason: so the world can sample what Tim Tamashiro has to offer. “Think of The Superstar Formula as a taste of what is yet to come. On iTunes you can get a 30 second sample of any song you want. At the grocery store you get food samples and on the radio you hear music for free all the time…not just part of the song, but the whole song. If that leads to the purchase of the products you sampled, then it’s worth your while for trying it out and it’s also worthwhile for the sampler because it resulted in a sale.”
Tim Tamashiro is a professional speaker, entertainer and also the weekend host of Tonic on CBC Radio 2.
For more information about The Superstar Formula: Cracking the “It” Factor or Tim Tamashiro, please call (403) 589-9676.
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