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The Hale Group & SAP Join the List of Speakers at the TPM Masters Forum.

(PRLEAP.COM) November 29, 2007, Oldsmar, Florida: Answers Systems Inc., the leading technology solutions provider to the Foodservice industry, and Foodservice University®, established leader in eLearning and sales productivity tools for the Foodservice industry, have announced the addition of Chris Wiesen, SAP, and Bill Mason, The Hale Group, to the roster of speakers for the February 2008 Trade Promotion Management Forum. The TPM Masters Forum, led by Foodservice University, is an extension of the highly successful Foodservice University TPM FORUM Webinar series. Answers Systems, Inc is the primary underwriter for both events.

The conference will be held February 6th thru 8th at Innisbrook Resort & Golf Club in Palm Harbor, Florida.

Chris Wiesen, Consumer Products Industry Principal for SAP, will be addressing current methods for benchmarking trade promotion management performance. Chris will detail key performance indicators and how companies “measure up" regarding trade spending practices in 2007.

Bill Mason, Managing Director for The Hale Group, will be presenting growth strategies for the emerging new era of foodservice. The presentation is based on the Hale Group’s recently released white paper, “A New Era Emerging in Foodservice: Outside-In.” According to the white paper, “The reality of the new era is fewer customers with numerous supplier options; therefore, participants’ success in the foodservice industry will be defined by customer-driven strategies. This reality has implications for all levels of the foodservice channel - manufacturers, distributors, brokers and operators.” (To receive a copy of “A New Era Emerging in Foodservice: Outside-In”, email slynch@halegroup.com or call 800-229-4253.)

Industry professionals can register for the conference by calling Answers Systems at (800) 225-6127 or visiting http://mastersforum.eventbrite.com.

About Answers Systems Inc.
Since 1986, Answers Systems has combined its Foodservice industry experience and technology expertise to create total trade-spend management solutions for Foodservice manufacturers, operators and distributors. Creators of ContractPro®, ValuTrak® and OptiShareSM, Answers Systems consults with customers on their best practices to help maximize their profits in trade-spend management. The company is headquartered in Oldsmar, Florida, and can be reached at (813) 818-9299, and online at www.answerssystems.com.

About Foodservice University®
Foodservice University® is a subsidiary of Hospitality Training, LLC, a limited liability partnership founded in 1998. Headquartered in Atlanta, the company is today the established leader in eLearning and sales productivity tools for the foodservice industry; providing the tools and technology to enable foodservice manufacturers, sales agencies, and distributors to consistently deliver product and mission-critical sales information to all levels of their sales organization. Visit www.foodserviceu.com for more information.
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