(PRLEAP.COM) ATLANTA, Dec. 4, 2007 — FirstWave Technologies has announced a new website featuring six 2-minute videos produced by What’s Up Interactive, Atlanta’s leading interactive web technology marketing firm. The videos demonstrate FirstWave’s lead generation and sales life cycle solutions including WavEmailsTM email campaigns and NewsWaveTM e-newsletters.

“We also feature a video on our new AdtrackerTM solution, which complements Google AdWords and other pay-per-click and banner ad services,� said FirstWave Chairman & CEO, Richard Brock. “Instead of just web traffic, Adtracker users get identifiable leads they can contact. Our marketing solutions for email campaigns and e-newsletters offer powerful deliverability along with ease of use, and the demo videos explain those marketing solutions far better than simple text.�

“Other videos demonstrate marketing, sales, and customer management applications,� said Richard Warner, What’s Up Interactive’s Founder and CEO. “It’s a robust suite of solutions and we are thrilled to be selected to showcase them.�

The new site is already producing results for FirstWave in generating sales leads, said Lisa Cramer, FirstWave Chief Sales & Marketing Officer. “Since the launch a few weeks ago, we’ve realized a more than 50 percent increase in actionable leads from our website. We can site these metrics because we use the very same tools we provide for customers to identify, track and score leads leading to more sales and revenue.�

“Richard Brock has been a mentor of mine for more than 10 years,� said Warner, “It was an honor to be chosen for this mission-critical job. Our interactive marketing team and our technology team both worked to create a new www.firstwave.net that we can point to as an example of our best work.�

About Firstwave
FirstWave helps customers generate leads, drive sales, and retain customers. Solutions include email campaigns, e-newsletters, ad tracking, and personalized URLs as well as marketing, sales and customer support tools, either as stand-alone services or integrated to meet your needs. For details, visit www.firstwave.net, or contact FirstWave at 678-672-3100 or info@firstwave.net.

About What’s Up Interactive
What’s Up Interactive is a leading Web technology and interactive marketing company providing Web, video, and podcast production and strategic internet marketing services. The company’s clients include Fox Television Stations, the Georgia Aquarium, Cox Communications, Coca-Cola, and KnowledgeStorm. What’s Up Interactive also owns and operates local Daybook media portals in Atlanta and Dallas/Fort Worth. For details, visit www.whatsup.com, or call 888-WHATSUP.