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SOAR Communications Signs Initial 90-day Launch with Delta 7 Sports
Under terms of the agreement, SOAR Communications, a full-service marketing communications agency, will develop a 90-day launch campaign for the Delta 7 Arantix bicycle. As part of the launch campaign, SOAR and Delta 7 executives attended PEPCOM’s DigitalFocus ’07 media reception in New York where they met with hundreds of members of the technology media.
“After seeing the SOAR team at the Interbike tradeshow in Las Vegas and how they presented to cycling media and how adept they were in the world of cycling, we knew it was the right company to help launch Delta 7 and the Arantix Mountain Bike,” said Lester Muranaka of Delta 7 Sports. “With the knowledge that SOAR represents other companies in the cycling industry, we have full confidence this relationship will be extremely successful.”
SOAR currently represents multiple companies and corporations within the cycling industry including the Interbike International Cycling Expo, Blackbottoms Cycle Wear, Slipstreamz and the non-profit organizations Bikes for Kids Utah and Trips for Kids. Chip Smith is the president of SOAR Communications and previously spent 10 years with bicycle industry leaders Shimano and Specialized in various marketing communication and sales positions before joining SOAR in 2005.
“We are eager to launch Delta 7 and its Arantix bike into the media and consumer spotlight,” Smith said. “By combining the influences of SOAR’s outdoor and athletic-related history and its technology-intelligent sister company, Politis Communications, our company is the perfect fit to represent Delta 7 Sports’ advanced IsoTruss technology and design.”
SOAR Communications is a leading sports marketing communications agency based in Draper, Utah and was founded by David Politis, who also heads Politis Communications (a long-time strategic communications and public relations agency focused on serving technology clients). Politis formed SOAR communications as a subsidiary of POLITIS, LLC in 2004 to provide marketing communications services to the sports, outdoor, athletics and recreation industries, thus the moniker SOAR. In addition to its clients in the cycling industry, SOAR Communications also provides marketing services to the Health+Fitness Business Expo, Redwood Parks Lodge Company and RIM Hospitality, to name a few.
About SOAR Communications
Utah-based SOAR Communications (www.soarcomm.com and www.soarcomm.com/blog) is an innovative strategic marketing communications agency focused on the sports, outdoor, athletics, recreation and sporting goods industries. A subsidiary of POLITIS, LLC, SOAR Communications was formed in 2004 and provides its clients with a variety of communications disciplines including advertising, collateral development, database-marketing, graphic/web design, public/media relations, investor/financial/analyst relations and sales support programs.
About Delta 7 Sports
Delta 7 Sports creates cutting-edge sports and athletics products by utilizing IsoTruss technology and designs. A division of Advanced Composite Solutions, Delta 7 Sports was formed in 2007. For more information, visit www.delta7sports.com.
Arantix and Delta 7 Sports are trademarks of Delta 7 Sports, LLC. IsoTruss is a registered trademark of Brigham Young University. All other trademarks are the property of their respective owners.
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