Success Coach Kendall SummerHawk Unveils a Modern Marketing Method to Spiff up Your Launch: Zounds, it Makes Even NASA Look Outdated!
Tucson, Arizona December 11, 2007 Business News(PRLEAP.COM) Award winning marketing coach Kendall SummerHawk has just released a series of free articles on her web site. To access the business coaching expert’s complete article series, visit KendallSummerHawk.com
The success coach suggests that you turn your focus from a traditional ‘product launch,’ to a less-intimidating guest ‘preview.’ “In your preview, you'll unveil your new product or service. Your preview should be free, or very modestly priced.”
Forget the worrisome over-planning of a traditional “marketing campaign.” Let go of the anxiety created by the check (and re-check) lists of your past. SummerHawk’s business coaching clients have implemented this surprising marketing shortcut, and increased the results of their product or service launch.
“Preview events work because you give your prospective clients something easy to say ‘yes’ to. Just be sure that, even though it's a preview, you deliver a generous helping of valuable content while minimizing the sales pitch. Aim for 80% content and 20% sales information, and your audience won't mind a bit,” says SummerHawk.
In upcoming articles, SummerHawk will address additional strategies, as well as tips on smart ways for women entrepreneurs to turn their hectic organizations into smooth-running, fun, six-figure money-making dreams. You will learn:
• Choosing the Right Product or Service to Launch
• Email Promotions - How to Use Them for Your Next Product or Program Launch
• How to Build Anticipation to Sell More Online.
• Marketing Your Information Product - One Tip You Need to Know
Award winning small business expert Kendall SummerHawk is the "Horse Whisperer for Business." Kendall delivers simple ways entrepreneurs can brand, package and price their services to quickly move away from "dollars-for-hours work" and create more money, time, and freedom in their businesses. For free articles, free resources and to sign up for her free audio mini-seminar "7 Quick and Simple Tips to Brand, Package and Price Your Services for More Money, Time and Freedom in Your Business" visit KendallSummerHawk.com