(PRLEAP.COM) Paul Jeffcoat, Vice President of marketing for NHS Outdoors, LLC describes their marketing concept as, "actually very simple yet radical and innovative and doesn’t understand why other marketing companies haven’t already taken advantage of their concept". Jeffcoat also stated, "We specialize in marketing within the competitive fishing industry for now with plans to expand into other markets as it becomes profitable".

The NHS Outdoors concept is very simple, whatever a company or brand is willing to compensate a single angler for promotional exposure can be maximized by up to 10 times through their team of 10 anglers competing across a broad spectrum of tournaments. By pooling the sponsors advertising dollars, NHS Outdoors has created a win, win, win concept were the anglers receive cash and merchandise, NHS Outdoors profits and most importantly, sponsors receive up to 10 times the exposure for the price of sponsoring one angler.

NHS Outdoors, LLC will be launching their first public appearance along with some of their current clients products January 10th through 13th, 2008 at the Texas Fishing, Hunting and Outdoor Show in Arlington, Texas. NHS Outdoors site can be viewed at www.nhsoutdoors.com.