ZapThink Practical SOA Event in Sydney, Australia Features Best Practices, Case Studies from Australian SOA Luminaries

(PRLEAP.COM) BALTIMORE, MD February 27, 2008 - ZapThink announces today its upcoming Practical Service-Oriented Architecture (SOA) Mini-Event the evening of March 13, 2008 from 5:30PM to 8:30PM in Sydney, Australia. ZapThink’s Practical SOA event series is targeted at companies and individuals looking for practical business case studies and value propositions for SOA, those who want to learn the latest best practices for making SOA a success, those looking to hear from successful architects about their SOA efforts, want to learn from peers about what it takes to put together a successful SOA, and/or want to take their SOA efforts to the next level.

“Companies are tired of all the hype surrounding Web Services and SOA, and are finding it difficult to learn what they really need to know from vendor-centric conferences and training,” said Ronald Schmelzer, Managing Partner with ZapThink, LLC. “Practical SOA events give Enterprise Architecture practitioners, consulting firms, and vendors, the best practices and practical implementation knowledge they are seeking.”

For individuals that have just a few hours and want to learn about SOA lessons learned, best practices, and mingle with the best in the SOA industry, ZapThink, in conjunction with Software AG and Proquest Consulting, presents this unique opportunity for organizations interested in learning the latest tips on SOA Success, getting insights from key SOA vendors, and networking with luminaries in the field. Along with drinks and light hors d’oeuvres, ZapThink assembles a panel of the industry’s most influential and thought leading end-users and vendors to take attendees through concepts, business issues, approaches, and technology to make SOA work within the enterprise.

Sampling of current and previous registered attendees:

• AMP
• Australian Securities and Investments Commission
• Commonwealth Bank of Australia
• The Marlo Group
• South Australia Police
• Ericsson Australia
• Fujitsu Siemens Computers
• Vodafone
• Telstra
• Queensland Transport
• Unisys
• Bearing Point
• Qubit Consulting

At the event, attendees will learn:

• What are current, worldwide SOA adoption trends?
• How is SOA impacting the Finance, Pharma, Insurance, and Media industries?
• As companies face significant market-shaping challenges, how will IT be able to respond to those challenges through SOA?
• What can companies learn from other industries and geographies with regards to SOA adoption?
• What is a practical SOA roadmap for IT practitioners?

Entrance is just $69 for those who sign up early. For more information and to register for this Practical SOA event, visit http://www.zapthink.com/practicalsoa/australia. Early bird discounts are available for a limited time. Seats are limited and ZapThink expects Practical SOA events and locations to sell out.

About ZapThink, LLC
Founded in October 2000, ZapThink, LLC (http://www.zapthink.com) is an Enterprise Architecture (EA), Service-Oriented Architecture (SOA), and Enterprise Web 2.0 (EW2.0) strategic advisory, analysis, and influence firm. As a recognized authority and master SOA and EA, ZapThink provides its audience of IT practitioners, consultants, and technology vendors with practical advice, guidance, education, and mentorship solutions that assist companies in leveraging SOA to meet their business needs and presenting viable SOA solutions to the market, as well as provides this audience a clear roadmap for standards-based, loosely coupled distributed computing – a vision of IT meeting the needs of the agile business. ZapThink is headquartered in Baltimore, Maryland. Its customers include Global 1000 firms and emerging businesses.

ZAPTHINK CONTACT:
Ronald Schmelzer
ZapThink, LLC
108 Woodlawn Rd
Baltimore, MD 21210
Phone: +1 (781) 207-0203
info@zapthink.com

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