FRESHWATER FISH FANS FIND FAVORITE FOOD FROM WALLEYEDIRECT.COM

Walleye, crappie, and bluegill probably do not sound very appetizing to a person who has never heard of them, but they make a freshwater fish fan’s mouth water. Of all freshwater fish, walleye is known as the best tasting and San Diego entrepreneur Jesse Ness saw an opportunity to bring this Midwestern staple to new customers.

In walleye country there are strict limits on how many fishermen can keep and no commercial fishing. Originally from Minnesota, Jesse looked in vain for a fish market in Southern California that might satisfy his craving. Having no luck he launched www.WalleyeDirect.com in August of 2006.

Without a friend in the Midwest or Great Lakes region, freshwater fish fillets are very difficult to obtain. According to Mr. Ness, “A fisherman could go to Canada and hire an outfitter to fly them into a lake catching their fill of walleye, perch, bluegill and crappie. Then they could load up a cooler and stock the freezer for the upcoming year. With WalleyeDirect, we do the fishing, cleaning, filleting, packing, and shipping. Only the cooking is up to the customer.”

Hoping that most people prefer his service to fishing themselves, Jesse finished the site, locked in the supply, and experimented with shipping boxes. “I found that overnight shipping was expensive so my insulation had to keep the fish frozen for 2 days.”

He was right about the demand and the response has been unbelievable. “I’ve had several customers in tears when they received delivery as some had not eaten this fish in 30 years!”

In the age of the internet—a customer can Google anything and have it on their doorstep the next day. It is now time to add walleye, bluegill, perch, crappie, smelt, and lutefisk to the list.

The fillets can be ordered online at www.WalleyeDirect.com and the owner Jesse is available at 877-CA-WALLEYE to process orders and answer questions.

About WalleyeDirect.com
WalleyeDirect.com is based in Minneapolis, MN and is run from a virtual office by the owner in San Diego, CA. The company sells a variety of freshwater fish fillets including walleye, crappie, yellow perch, bluegills, northern pike, rainbow trout and smelt, as well as Scandinavian specialty products including lutefisk and lefse.