Playroom Expands Role in Strategy Game Market; Unearths Ilium

North Hollywood, CA – (April 12, 2008) – With the highly-anticipated release of its new strategy game, Ilium, Playroom Entertainment® makes its commitment to continue to expand its “big-box” strategy game offerings.

Playroom Entertainment’s Ilium (MSRP $38 for ages 8 and up), a down and dirty archaeological themed board game set in Ancient Troy, is an elegantly styled, beautifully illustrated game designed by Reiner Knizia. The new game, which will be available this Summer, demonstrates Playroom’s business plan to continue to license, develop and publish titles for this market.

Dan Rowen, President of Playroom Entertainment, said, “Many of our games have crossed categories of family games, hobby games, and strategy games. We are always eager to expand our offerings with great games that can appeal to several demographics. Specifically with Ilium, Playroom is definitely setting out to expand our big-box, high end designer games offerings.”

The release of Ilium comes on the heels of Playroom’s breakthrough success in the genre with the 2007 launch of Portobello Market (MSRP $38, for ages 8 and up), which was designed by Thomas Odenhoven and published in Germany by Schmidt Spiele. In addition, Playroom also has other strategy and family-oriented card and board games, such as Little Italy (MSRP $25, for ages 10 and up) and Knights of Charlemagne (MSRP $20, for ages 8 and up), which are also designed by Knizia, and Bull in a China Shop (MSRP $10, for ages 8 and up) and In Limbo (MSRP $10, for ages 8 and up), which were designed by Michael Schacht.

Portobello Market, a sophisticated, well-balanced and intricately-detailed strategy game, is about building and shopkeeper management at the world-famous marketplace. “Portobello Market was extremely well-received by retailers and consumers. The game really made a statement for Playroom that we offer, new and original strategy games that appeal to consumers,” Rowen explained. “We are now carefully nurturing the category and dedicating efforts to add quality titles for long term success.”

Playroom plans to offer a chance to play all of its titles, including exclusive pre-release demonstrations of Ilium, for all attendees at upcoming trade shows and consumer conventions: GAMA Trade Show, Origins Game Fair and Gen Con Indy.

Playroom Entertainment, based in North Hollywood, California, is a leading marketer of original board games and card games. The company was founded in 2000 on a commitment to produce high-quality games from the best designers in the world and bring them into homes for families to enjoy together. Led by the phenomenal success of its Killer Bunnies® and the Quest for the Magic Carrot card game series, Playroom Entertainment currently boasts an award-winning line-up of over 50 products that have been individually honored and brand recognized. Playroom’s Bright Idea Games line, which includes the popular Sherlock, Catch the Match, and Number Chase card games, are among more than a dozen diverse group of games specifically designed for the 5 and up age group. Playroom also offers family board games such as Cosmic Cows, Mother Sheep, Top Dogs, Sitting Ducks Gallery, and Dead Man’s Treasure; card games that include Limits, Unspeakable Words, Space Shuffle, StrataGem®, and Collide-O!; and original Dice Games designed by Maureen Hiron. Playroom’s wide range of games are sold at specialty toy, game, gift, educational and book retailers nationwide. For more information visit the company website at www.PlayroomEnt.com.