Ice.com Innovators Join Forces with Facebook & Web 2.0 Technology

ICE.com is changing the landscape of marketing, yet again, by utilizing Web 2.0 technologies to enhance their presence in social networking. This is ICE.com’s third foray into social networking following the success of YouTube videos with Mr. Cupid and the Sparkle Like the Stars blog. ICE has teamed up with two highly inventive brands – Qoof and iBeg, the Facebook application, to promote a giveaway for a stunning diamond engagement ring. “In seeing our previous success within Web 2.0 technology, it is a natural fit for us to utilize Facebook in our future marketing initiatives.” Says, Pinny Gniwisch, VP Marketing at ICE.com.

Qoof is an integral part of a recipe that bridges together online shopping and internet video. By utilizing Qoof’s video commerce platform, individuals have the opportunity to win ICE.com’s diamond ring and partake in a contest that is both exciting and seamless. Those who upload video content onto the space will need to convince viewers to vote for them based on their creativity. To join and vote you can do a search for iBeg on Facebook or by going to: http://apps.facebook.com/ibegtowin/
The contest will continue until May 5th, and the individual whose video receives the most votes will be named the winner.

“Leveraging the power of iBeg, powered by Qoof, with the high quality products of ICE.com will provide users with the opportunity to create extremely compelling content for the entire Facebook community to enjoy. I greatly look forward to watching and voting for the most persuasive video iBegs for the diamond engagement ring.” Said, Jonathan Stefansky, EVP Sales and Marketing at Qoof.

About ICE.com
ICE.com is the leading online provider for high quality jewelry. With over 20 years of experience, ICE.com brings an unprecedented record and reputation for bringing quality jewelry to some of the world’s most prestigious boutiques, now affording our customers the opportunity to acquire exceptional jewelry at incredible savings online. ICE.com is committed to providing its customers with the very best shopping and service experience online and the very best value, quality, and selection of jewelry in the world.

For further information, please contact Samuel Gniwisch
CEO ICE.com & Diamond.com
514.393.9788 x111
sam@ice.com

About Qoof:

Qoof is a video commerce platform that bridges the world of Online Shopping, Internet Video, and Direct Response TV to create a distributed, targeted, and personalized video commerce network. iBeg is Qoof’s first social network application. Additionally, Qoof provides products and services to the affiliate marketing and the e-commerce community to drive sales leveraging the power of video.

Jonathan Stefansky
EVP Sales and Marketinng Qoof
212-444-1927
jon@qoof.com