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Australian online dating site hookmeup.com.au announces plans to invite advertisers onto its website
(PRLEAP.COM) Online dating site hookmeup.com.au will announce on Friday its plans to invite advertisers onto its dating website. This move comes as hookmeup.com.au endeavours to continue offering its memberships free of charge Australian wide.
Online dating site owner Matt Fuller has spent tens of thousands of dollars investing in technical work and state of the art online dating software. Matt has employed industry specialists and advisors over the past ten months fine tuning every detail to give singles the very best user experience. Equally important, keeping it a free online dating site. With an over population of online dating sites on the market, www.hookmeup.com.au is making a point of difference by designing a strategy to keep it free and plans to pay for the site costs through advertising.
Many businesses in their first year of operation will lose money. According to business leaders and entrepreneurs interviewed by Matt during his research phase, 70%-80% of a business start up budget should represent research and due diligence.
Other research conducted by the Australian dating site owner, found over two thirds of new businesses fail within five years. Reason being is lack of research within their chosen industry.
Even extensive research does not shield successful companies being swallowed up by larger rivals with endless cash resources. The online dating industry has in recent times seen large online dating companies take over smaller online dating companies in order to launch into new countries with an instant data base of current singles.
In recent times, dating giant match.com has partnered with Terra Latin America, the biggest online singles dating provider in the region. As a result of the partnership Match will now boast an incredible fifty six million unique visits per month. Its these kind of figures that make it so hard for the smaller online dating sites to compete. Many small companies world wide across many industries are falling prey to large national companies.
RSVP, Australia’s largest online dating site is another example of big business snapping up opportunities in the endless pursuit of profits. John Fairfax Holdings Limited purchased RSVP for $38.92 million dollars. Fairfax claims that the market growth for online dating has been driven by increasing social acceptability of time poor singles. According to the online publishers association, online dating is the leading paid online content category in the USA.
With such huge players in the market, a point of difference is the only way in. The one thing www.hookmeup.com can provide above RSVP and Match.com is that they simply give their service away, 100% guaranteed. There are several free online dating sites emerging to combat big business, and it seems to be working. Some free dating sites even promote the paid ones and receive revenue in return. Google is also weighing in on the action by promoting their Adwords adverts on the free dating sites. The free online dating sites get paid by Google by sending traffic to the paid ones.
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