Zilker Ventures, LLC announces the launch of Email-Marketing-Options.com, a Comparison and Review Website for Email Marketing Software

(PRLEAP.COM) Austin, Texas – Zilker Ventures, LLC today announced that Email-Marketing-Options.com was created to inform people about the benefits of email marketing and to provide a resource for people to use when searching for a reliable email marketing service provider.

If prompted, most people will have difficulty differentiating between email marketing and spam. As the lines blur and between spam and legitimate email, online marketers will need to become well versed in the differences and cautious in their marketing strategies if they are to succeed.

According to Email-Marketing-Options.com, Email Marketing is a method of advertising, promoting, or simply distributing information to a large number of recipients via email. Many of the leading email marketing software providers employ consumer security methods such as opt-in (sign-up) forms, double opt-in (usually in the form of a verification email), and clearly marked Subscribe and Unsubscribe links (either in the email or on the site itself).

But even with these recent privacy guards, it is still possible for messages sent with email marketing software to turn into spam, and marketers with the most benign intentions could wind up on spammer blacklists—or worse, slapped with a million dollar lawsuit.

This scenario most likely happens more than people think. Many small business owners who sign up for an email marketing software plan are not aware of accountability issues facing them when it comes to spam and assume that the service provider will adequately deal with spam issues and other threats. But that is not always the case, and email marketers are held accountable for the service they have selected.

Email-Marketing-Options.com gives people the necessary information to help select a reputable service provider and also selects “approved vendors” that meet certain reliability requirements, such as a high degree of integrity and ethics in consumer interactions.

One important factor in choosing a credible vendor is the vendor’s compliance with the CAN-SPAM Act, which serves to eliminate spamming by imposing fines and other consequences on spammers. The vendors will clearly display that they are CAN-SPAM compliant on their websites and often have a button or seal that allows people to learn more about the rules and regulations.

Another key characteristic of credible vendors is that they do not engage in selling mailing lists and usually will require that clients build their mailing lists on their own. Some email marketing companies, such as Constant Contact and iContact will terminate a client’s service if they purchase mailing lists.

Zilker Ventures, LLC recognizes the need for unbiased information regarding email marketing software options. Launching Email-Marketing-Options.com, Zilker Ventures hopes to differentiate the dozens of service providers in this industry, ranging from five employee shops to fortune five hundred companies, for consumers.

With knowledge of what’s currently on the market, email marketers can choose a provider that protects the integrity of their online marketing efforts.


For additional information regarding email marketing software options, visit www.email-marketing-options.com.

Zilker Ventures, LLC is a web publisher that consolidates information and reviews various business and financial products.

Contact:

Jennifer Silva
Zilker Ventures, LLC
pr@zilkerventures.com
http://www.zilkerventures.com

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