buySAFE Selects MerchantAdvantage as First Product Syndication Partner

Arlington, VA, (June 28, 2008): buySAFE, Inc. announced a strategic partnership with MerchantAdvantage, a leading tool-based data-feed management solution for ecommerce and mobile commerce. MerchantAdvantage was selected as buySAFE's first product syndication partner for the Bonded Shopping Network ("BSN").

MerchantAdvantage is the only industry solution that doesn't charge setup costs, fees for transactions, or a revenue share when optimizing, feeding, and analyzing client product catalog feeds to over 150 shopping destination sites, comparison shopping engines, mobile shopping engines, affiliate sites, and marketing channels. These channels include marketplaces — Amazon.com and Shop.com — and now BSN shopping sites such as TheFind (www.thefind.com) and www.buysafeshopping.com.

buySAFE has established itself as the world leader in risk-free shopping through its Bonded Merchant program. When shoppers see the buySAFE Seal on qualified merchants' websites, they know that they are dealing with the most reliable merchants, and that buySAFE backs this endorsement with a comprehensive bond guarantee. The buySAFE Seal is used to identify Bonded Merchants almost one hundred million times each month helping Bonded Merchants enjoy 5-15% higher conversion.

The BSN is a performance-based advertising network that solves a fundamental problem of ecommerce by bringing together consumers in search of a risk-free online retail experience with merchants that need a risk-free way to sell into this massive market.

Michael Lambert, CEO of MerchantAdvantage, said: "Both consumers and merchants are becoming increasingly astute about the inherent risks in the ecommerce and mcommerce marketplace. buySAFE offers a unique solution valuable to consumers looking for risk free shopping and merchants looking for risk-free advertising solutions. We're excited to be a core partner in the risk-free shopping environment created by the BSN."

Jeff Grass, CEO of buySAFE, said: "MerchantAdvantage is a natural choice as our first product syndication partner for the BSN given its proven ability to offer online merchants an incredibly useful and intuitive Web based product suite. With MerchantAdvantage, online merchants of any size can syndicate their inventory throughout the entire Bonded Shopping Network simply and cost-effectively."

About buySAFE, Inc.

Backed by the strength of its bonding partners Liberty Mutual, Travelers, and ACE, buySAFE certifies online merchants to ensure they are trustworthy, monitors their performance continuously, and guarantees shoppers' purchases with a bond up to $25,000. By providing merchants with the world's only explicit third-party endorsement backed by a bond guarantee, buySAFE has been proven to increase buyer confidence and improve merchant economics. The launch of the BSN solidifies buySAFE's leadership in ecommerce trust and security. Visit www.buysafe.com for more information.

About MerchantAdvantage

MerchantAdvantage (MerchantAdvantage.com) is an ecommerce software solutions company committed to championing and helping small to midsized online merchant address complicated online and mobile commerce issues. MerchantAdvantage takes a systematic, controlled and proactive approach to online product marketing by providing long-term, cost effective, Web-based software tools that enable an online business to grow by reaching the widest audience possible via online, broadband, and wireless devices.

MerchantAdvantage's applications are designed to connect the online retailer to their marketplace partners in a seamless motion of communication, allowing online merchants to take control of their e-Commerce and m-Commerce channels, marketing strategies and IT solutions. MerchantAdvantage currently markets over $2.4 billion worth of product value daily, representing over 675 online storefronts. For more information, visit www.MerchantAdvantage.com, e-mail sales@MerchantAdvantage.com or call 1.800.550.9466