SiteSpect President and Founder Chosen as a Finalist in the Massachusetts Technology Leadership Council's 2008 Technology Leadership Awards

(PRLEAP.COM)
Boston, Mass., – July 1, 2008 – SiteSpect, Inc., the leading provider of non-intrusive marketing optimization technology, today announced that its President and Founder Eric J. Hansen has been named as a finalist in the "CXO of the Year" category of the MassTLC’s 2008 Technology Leadership Awards.

The Technology Leadership Awards honor Massachusetts companies and individuals who best exemplify leadership and excellence in business and technology. Unlike most technology awards, The Technology Leadership Awards recognize outstanding achievement in both the development and deployment of information technologies that address critical business issues. Finalists were selected from a field of 160 candidates by the Council’s Board of Trustees. A separate panel of judges will select the winners that will be announced at an Awards Gala on October 23, 2008 at the Sheraton Boston.

"I’m honored to be a finalist in the MassTLC Technology Leadership Awards," said Hansen. "This award recognizes the innovative ideas behind SiteSpect’s non-intrusive multivariate testing solutions for website, mobile web, and landing page optimization."

"The Mass Technology Leadership Council is committed to fostering entrepreneurship and promoting the success of companies that develop and deploy technology across industry sectors, and these awards are an important part of this effort," said Tom Hopcroft, executive director of the Mass Technology Leadership Council. "These honorees represent the spirit of innovation, the history of accomplishment and the future promise that define the Massachusetts technology community."

For more information, visit www.masstechleaders.org.

About The Mass Technology Leadership Council, Inc.
The Mass Technology Leadership Council, Inc. is the only association that addresses the critical leadership issues of innovative software and technology-enabled companies. Formed by the combination of Massachusetts Software Council and New England Business and Technology Association, Inc., the organization is dedicated to fostering entrepreneurship and promoting the success of companies that develop and deploy technology across industry sectors. The Mass Technology Leadership Council conducts educational programs, hosts industry events, facilitates networking, sponsors research, advocates in favor of technology policies that promote innovation, entrepreneurship and competition, and recognizes industry-leading companies and people.

About SiteSpect, Inc.
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect’s patent-pending technology is used by some of the world’s largest and most successful online businesses, including Cabela’s, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

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