Fernwalla announces guaranteed furniture recycling program

Green furniture retailer Fernwalla announced their new guaranteed buy-back program, dubbed "Ever-cycle", designed to ensure continuous use of their furniture pieces throughout many generations.

The program works by allowing the customer to request a buy-back from Fernwalla when the reasonable lifespan of the piece has been reached with the goal to keep the furniture or the materials within use and not in a landfill. "It's a cradle-to-cradle concept but with the added benefit of ensuring a piece will get used by others for many generations" says founder Alec Uitti.

Fernwalla says it expects to create an awareness amongst its customers around the importance of the creation-disposal cycle of the products we buy. The responsibility is being taken by the retailer in this case, but the hope, says Ferwalla management, is to initiate awareness amongst customers as well to take into account lifespan responsibility for all their purchases

According to the company the reclaimed piece will either be restored/renewed and resold through the used furniture market or sent to the factory to have the raw materials reused in new pieces of furniture. "We hope that the vast majority of our customers will never feel the need to use this service, but we want it there regardless. We want other companies to follow our lead as well, to make every product a continuous resource instead of a finite one," adds Mr. Uitti.