DataPositive Wins Interactive Marketing Award and Is Named One of Top 100 US Promotion Agencies
(PRLEAP.COM) Morristown, NJ August 2, 2008 – Interactive promotion agency DataPositive has won Best Viral Campaign in PROMO Magazine’s 2008 Interactive Marketing Awards for work on behalf of PetStyle.com. According to PROMO, the leading publication in the promotion marketing industry, this recognition places DataPositive among "the best and the brightest in effective interactive marketing." In addition, DataPositive was also named by PROMO to its annual "Top 100 Agency List," where it ranks second in revenue growth from client assignments (over 1,000% in the past two years)."We are truly psyched because this back-to-back recognition validates our approach", said DataPositive founder and CEO Mark Valva. "We combine proven marketing strategies with emerging technologies to arrive at programs that are right for today’s marketplace. We call this fresh interpretation of established ideas ‘promotion re-invented’ and it has produced startling results."
The campaign that won PROMO’s IMA contest – "PetStyle Treats" – testifies to the power of DataPositive’s unique approach in that it married a creative twist on the classic "gift-with-purchase" with new media to meet aggressive consumer sign-up and loyalty objectives. The results: A 50-fold increase in site registrations; a 67% conversion to membership and newsletter opt-in; a rich database full of valuable consumer insights; and a surge of viral activity at relatively little cost.
"The Internet has provided a great boost to achieving every marketer’s dream of involvement, engagement and behavioral change," Valva added. "But it has also brought pitfalls that can erode brand equity and budgets. We bridge those gaps because we connect the valuable experience of the past with the needs of the present."
For more information on DataPositive, go to www.datapositive.com.
About DataPositive:
DataPositive is a fast-growing interactive promotion agency that takes a decidedly non-cookie-cutter approach, producing results with customized interactive promotions that combine tried-and-true marketing strategies, superb creativity and emerging technology. DataPositive has positioned itself to meet the needs of the digital marketing and communications industry with three practice areas: Impact (strategic interactive promotions, its core business), Studios (creative interactive production), and Dynamic (progressive digital media production).
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