Submit a Press Release | About | Blog | Help | Pricing & Sign Up
Over 30,000 companies use PR LEAP Learn More
InformationWeek Video Highlights SiteSpect
(PRLEAP.COM) Boston, Mass – August 28, 2008 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that InformationWeek’s Startup City TV has featured SiteSpect’s technology and services in a new video released this week.
In the video, Larry Epstein, the Vice President and Co-Founder of SiteSpect, discusses SiteSpect’s A/B testing and multivariate testing technologies for optimizing website conversion rates. Conducted by InformationWeek editor John Foley, Epstein describes how online marketers using SiteSpect benefit from multivariate testing. Multivariate testing allows marketers to test unlimited combinations of content such as headlines, graphics, images, placement, copy, colors, font choice, as well as dynamic elements, such as Rich Internet Applications (RIA). The result? With SiteSpect, marketers can precisely zero in on what combination of content variations yields the highest conversion rate.
Epstein also talks about the importance of customer segmentation and behavioral targeting. With SiteSpect, marketers can answer questions about how they should target visitors to get the best results from their tests. For example, does it make sense for a company to offer a 10 percent discount to all visitors or only to repeat customers? SiteSpect allows marketers to segment their visitor populations so that they can determine the appropriate content for those audiences.
The best part about SiteSpect is that advanced website optimization is done non-intrusively. Epstein discusses how an online marketer can conduct tests without making any actual changes to the website whatsoever. With SiteSpect, online marketers do not need to rely on ongoing IT support to run tests; it’s a self-service platform such that marketers can run tests themselves whenever they need to.
Visit the SiteSpect website to watch the video from InformationWeek and to learn more on how SiteSpect provides value to its customers.
About SiteSpect, Inc.
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect’s patent-pending technology is used by some of the world’s largest and most successful online businesses, including Cabela’s, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.
Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
Contact:
Jason O’Keefe
Public Relations
SiteSpect, Inc.
617-859-1900, x717
jokeefe@sitespect.com
Contact Information
About This News Release
If you have any questions regarding information in these press releases please contact the organization listed in the press release. Issuers of press releases and not PR Leap are solely responsible for the accuracy of the content.
