BORDERS BOOKS UK BLOGS LONDON FASHION WEEK TO PROMOTE 30 DAYS OF FASHION AND BEAUTY

(PRLEAP.COM) Borders UK announced today that it has launched a campaign to coincide with the Boots-sponsored ‘30 Days of Fashion and Beauty’. Starting this week (1 Sep 08), the Borders Books website www.borders.co.uk is featuring a wide range of fashion, beauty and healthy eating book and DVD titles, and running competitions to win fabulous fashion prizes. Plus, from 14th September, Borders will be posting the hottest news and gossip as it happens on its exclusive London Fashion Week blog.

Borders has also teamed up with National Magazines who will be organising links on its website www.30daysoffashionandbeauty.co.uk, and in its NatMags newsletter.

Some of the top books to be featured, all discounting at up to 40% off, include:
• Trinny & Susannah: The Survival Guide by Susannah Constantine and Trinny Woodall;
• How To Dress: Your Complete Style Guide for Every Occasion by Gok Wan;
• Gordon Ramsay’s Healthy Appetite;
• Eye Candy by Linda Mason;
• The Green Beauty Bible: the ultimate guide to being naturally gorgeous by Sarah Stacey and Josephine Fairley;
• Vivienne Westwood: (Va) by Claire Wilcox.

Competition prizes will include a Borders Goodie Bag (containing £100 worth of books, perfect for anyone who loves fashion, beauty and health), a year’s supply of Carmex lipbalm and 50 copies of Naturally Gorgeous: Essential Health and Beauty Secrets by Charlotte Vohtz, the founder of Green People.

Notes to editors:
Leading retailer Borders UK offers the widest range of books and magazines in the marketplace, and has a growing share of the specialist music and DVD markets. With their Starbucks coffee shops and Paperchase stationery concessions, as well as dedicated children’s sections, Borders stores offer a warm and friendly shopping environment where customers can browse and relax.

Retail Bookselling Chain of the Year 2005 & 2006, Bookselling Company of the Year 2006 & 2007, Children’s Retailer of the Year 2007, and Magazine Destination Retailer of the Year 2007, Borders UK has over one million square feet of retail space and around 8% of the retail bookselling market. Borders currently operates 41 Borders superstores in city centres and retail parks from Bournemouth to Inverness and 25 high street and airport bookshops under the Books etc. and Borders Express brands. In October 2006 Borders opened its first superstore in the Republic of Ireland, in the West Dublin suburb of Blanchardstown, and in September last year it opened its new flagship store in the heart of Cardiff City Centre.

In July 2008 Borders UK launched its new transactional website – for more information about how to order online, for recommendations, the latest offers, book forums & book blogs, staff picks, the ‘Spookily Accurate Book Suggestor’, Borders TV and lots more, go to www.borders.co.uk

For further information, contact Alex Hippisley-Cox on 020 8488 3764 or email her at ahipcoxpr@btconnect.com

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