BORN AGAIN BESTSELLER: Steven Carter's Classic Self-Help Books Are Changing the Way Brazilian Women Manage Love and Loss

September 10, 2008   Entertainment News
(PRLEAP.COM) Los Angeles, CA - September 10, 2008 — Steven Carter's success was recently reported in the Los Angeles Times. The daily newspaper provides information on local news, business, sports, politics, science, environment, entertainment and lifestyle.

It's an author's dream come true making the bestseller list week after week, traveling on a multi-city book tour, seeing your books fly off the bookstore shelves, and relishing in a bit of literary fame. For Steven Carter, the bestselling American author who once coined the phrase "commitmentphobia", that dream has come true for the second time but now it's happening in Brazil.

Two of Carter's classic self-help books, "What Smart Women Know" and "Men Like Women Who Like Themselves," originally published in the 1990's, remain on the bestseller lists of Brazil's biggest publications, including Folha de S. Paulo, Revista Epoca, and Revista Veja. For one book, it has now been a mind-boggling 100 weeks.

"It's certainly the last thing in the world I expected" said Carter, who lives with his wife in Los Angeles. Carter, the author of 20 books including seven national bestsellers and the New York Times bestseller "Men Who Can't Love," didn't find out that his books were on Brazil's bestseller lists until he received his first royalty check in the mail.

Only certain American self-help books do well in the international market. But Brazil seems ripe for some American-style self-help. Carter's Brazilian publisher, Marcos Pereira, co-owner of the self-help and spirituality publishing company GMT Sextante, said that he expected Carter's books to be solid sellers, knowing how strongly Brazilian women respond to well-written psychological material. "The role of women in the Brazilian culture and economy has evolved," Pereira explained, "If you think of the U.S. 20 years ago, I think this is happening now in Brazil. Women are rethinking their roles." "This rethinking is happening fast," adds Carter, "Women are embracing their success and independence while firmly rejecting Brazil's machismo past."

Carter's second tour of Brazil included two evenings of book signings at the world's largest book fair, the Bienal Internacional do Livros. Despite his success and celebrity status in Brazil, Carter has yet to master Portuguese, but the language gap does not seem to throw him; he believes that the messages in his books are not lost in translation. Noted Carter, "There is something very universal about falling in love, about getting your heart broken, about picking up the pieces, about becoming whole again."
For the full article, go to http://articles.latimes.com/2008/jul/26/entertainment/et-self26

About Steven Carter:

Author Steven Carter specializes in non-fiction, self-help and humor. Carter is a distinguished graduate of Cornell University, member of the Quill and Dagger society, past president of the Ho Nun De Kah honorary and winner of the 1977 William K. Kennedy Dean's Prize. Carter also holds a Master's Degree in Education and a Master's Degree in Psychology. He is the author of 20 books, including the New York Times bestseller "Men Who Can't Love" and seven other National Bestsellers.
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