EarthPeople Launches Green PR Services

(PRLEAP.COM) DALLAS, TEXAS – September 11, 2008 – EarthPeople, LLC, a consulting firm that helps companies of all sizes implement profitable sustainability strategies, announced today the launch of a "green" PR service offering to meet the specific requirements and demands of companies competing to distinguish themselves and their products in the rapidly growing green market.

"In the increasingly competitive world of "green," young eco-oriented enterprises and mature companies going down the sustainability path are equally challenged with brand differentiation and credibility" said Anna Clark, President, EarthPeople, LLC. "These companies often do not have the funds for long-term PR support, or they may have their own communications staff in place. What these companies need is an integrated PR strategy combining the necessary credentials and certifications with media outreach and social marketing to build a foundation of substantive sustainability." Clark added, "Sustainability is a hallmark of 21st century leadership. By not exploring sustainability, companies are leaving money on the table. But to green your brand without a comprehensive and measurable plan can be risky. Our services address those concerns to protect brand value."

EarthPeople’s communications services offer clients the unique advantages of sustainability expertise, flexibility, a deep network, media outreach capability to over 100,000 media outlets, plus innovative social marketing concepts that speak to specific marketing goals.

The firm’s virtual office model and strategic partnerships enable EarthPeople to deliver top-quality services at competitive rates. EarthPeople’s new offerings include:

Green Messaging and Media Campaign

This integrated campaign is tailored to meet the needs of young or "newly sustainable" companies, giving them a platform on which to build their brand and reputation for long-term viability and profitability. EarthPeople will position you as "best in class" through a prioritized and customized combination of the following services:

• Benchmarking;
• Content Creation;
• Messaging and Positioning;
• Collaboration with Web site developer to maximize your online presence;
• Alignment of strategic partnerships;
• Credibility enhancement through third-party certifications;
• Generation of online visibility to potentially 100,000 media outlets;
• Celebrity product endorsements and expert testimonials;
• Executive coaching for the duration of the campaign.

Sustainability-Specific Documentation

Building a reputation as a truly sustainable organization does not happen overnight. It requires a commitment to measuring, tracking, and improving your environmental impact using the most reputable methodologies. EarthPeople can capture the specifics of your environmental initiatives and encapsulate your successes in deliverables designed to meet or exceed industry standards and appeal to any audience. We can provide the following:

• Sustainability Reporting;
• Environmental Policies;
• Energy Management Policies;
• "Green Print" Action Plans.

EarthPeople also offers ongoing support to complement the overall communications strategy through:

• B2B Marketing;
• Brand Strategy;
• Community Relations;
• Corporate Communications;
• Creative Services;
• Media Outreach;
• Newsletters;
• Press Releases;
• Web Design.

About EarthPeople
EarthPeople is a consulting firm that helps companies of all sizes save money and bolster their brand through the practical sustainability strategies. EarthPeople’s services help clients reduce operational costs, reduce waste, increase market share, develop new products, gain recognition, and enhance their brand. As EarthPeople’s clients become more sustainable enterprises, they also save money, increase profits, increase efficiency, and strengthen their appeal to the 21st century consumer. EarthPeople proves that in business, you can do good and do well at the same time.

The company can be found online at www.earthpeopleco.com.
To read more about make your business green, please visit: http://www.bizsandiego.com/index.php?option=com_bizbuz&Itemid=25&task=show&action=view&id=799&Itemid=25

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