Research and Markets: Dove Campaign for Real Beauty

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c22590) has announced the addition of Dove Campaign for Real Beauty case study: Innovative marketing strategies in the beauty industry to their offering

This report on the Dove Campaign for Real Beauty forms part of a case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Gain insight into the methods used by important industry players to give them a competitive edge. With this report you can identify specific areas for operational improvements and capitalize on the knowledge of experienced companies when entering a new niche or market.

Topics covered include:

- Campaign initiatives
- Academic research drives marketing campaign
- An innovative ad style
- Online surveys aid consumer profiling
- Other initiatives boost Doves positive image

For more information visit http://www.researchandmarkets.com/reports/c22590

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980