LucidEra and Breakthrough SalesPerformance to Present "The Secrets of Funnel Management in a Sales 2.0 World" at Dreamforce '08

(PRLEAP.COM) San Mateo, Calif. – October 31, 2008 – LucidEra, the leading provider of fast, easy-to-use, and affordable software-as-a-service business intelligence applications for sales, and Breakthrough SalesPerformance (http://www.breakthrough-sales.com/), the foremost authority on sales funnel management, today announced that Mark Sellers, author of the book The Funnel Principle (http://funnelprinciple.com/), and LucidEra’s founder Ken Rudin will deliver an interactive presentation at Dreamforce ‘08 focused on sharing the secrets of using sales analytics and funnel management to succeed in doing more with less in a Sales 2.0 world. The two companies also announced a new partnership designed to deliver sales best-practices and analytical insights to companies of all sizes.

"Breakthrough SalesPerformance is a sales consulting company with a singular purpose – to help sales executives use the sales funnel to achieve quota and other important sales objectives," said Mark Sellers, CEO of Breakthrough SalesPerformance. "The collaboration between Breakthrough and LucidEra is an obvious benefit to customers. Breakthrough’s proprietary funnel system increases the integrity of the sales pipeline data, while LucidEra’s technology allows sales VPs to gain insight from that data."

"More than ever, sales organizations are seeking new ways to accelerate revenue growth without increasing resources," said Rob Reid, CEO of LucidEra. "Cloud computing and the software-as-a-service (SaaS) model are helping to make business intelligence solutions more broadly available, but this is just the first step. Partnering with Breakthrough SalesPerformance allows us to continue to deliver built-in best practices to our customers and to take advantage of the years of sales pipeline expertise and knowledge.""

LucidEra and Breakthrough SalesPerformance will be presenting at the Salesforce.com (NYSE: CRM) Dreamforce ‘08 conference on Monday November 3rd at 2:15 pm. The session is geared towards sales management and sales operations and is called, "Got New Game? The Secrets of Funnel Management in a 2.0 World." LucidEra is a Silver sponsor of the Dreamforce ‘08 conference. Representatives from both companies will be available for meetings at Booth 426.

About Breakthrough Sales Performance
Breakthrough SalesPerformance believes It’s Time to Rethink the Funnel™. While the sales funnel has been around a long time, its value to heads of sales and sales managers is often misunderstood and unrealized. At the root of the problem is a traditional funnel design that is outdated and no longer useful. In the book, The Funnel Principle©, referred to by Gerhard Gschwandtner, publisher of Selling Power magazine as "a revolutionary new book", Breakthrough CEO and Founder Mark Sellers introduces a game-changing funnel design called the BuyCycle Funnel™ and a Funnel Audit Process that ensures commitment to the system. He shows that the funnel, when designed right, is the tool that has the greatest potential to help sales executives accomplish the one thing they will most be remembered for at year’s end – achieving quota.

About LucidEra
Founded in 2005, LucidEra was formed to shake up the stagnant business intelligence industry and traditional approaches to corporate information access and analysis by delivering business visibility as an on-demand service. LucidEra’s initial business intelligence applications are designed to allow sales and marketing organizations to optimize and improve the lead-to-billing process by allowing managers to easily identify weaknesses and strengths in the sales pipeline, uncover revenue growth opportunities, and compete more effectively with actionable information for improved business results. No More Excuses. No More Surprises. Know More with LucidEra. Visit http://www.lucidera.com or call 1-866-392-8008

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