Blingin Biker Announces the Release of the first journal for female riders "Why We Ride – A Journal"

January 16, 2009 – Blingin Biker today announced the official release of Why We Ride – A Journal, the first biker journal to truly give female bikers an easy and convenient way to record their experiences while learning about motorcycle riding and safety tips. Why We Ride previewed at the 28th Annual Cycle World Motorcycle Show in Washington, D.C. the weekend of January 9-11, 2008.

"In talking with female bikers, one thing that became apparent was that there was need for a tip filled journal that would make it easy for them to record their riding experiences," said Robin Beale CEO and Founder, of Blingin Biker. "That's what Why We Ride was designed to address."

"The initial response to Why We Ride has been overwhelmingly positive," continued Beale. "Female bikers are drawn to the beneficial tips such as how to pick the right riding boots and why rain gear is a necessity."

Why We Ride – A Journal is the first book from Blingin Biker. Blingin Biker™ is a boutique merchandiser specializing in Swarovski adorned motorcycle apparel and accessories designed for the female rider. Our vision celebrates female bikers worldwide by understanding and satisfying their desire to display their unique individuality in what they wear. CEO and Founder, Robin Beale is a motorcycle enthusiast and breast cancer research fund-raiser. Proceeds from Blingin Biker items are earmarked for donation to breast cancer research.