Research and Markets: Smirnoff And Baileys Case Studies: Gender-Specific Brand Positioning

Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c22978) has announced the addition of Smirnoff And Baileys Case Studies: Gender-Specific Brand Positioning to their offering

This report on Smirnoff and Baileys forms part of a case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase

- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market

Topics covered:

- Smirnoff - industry leading malternative
- Targeting malternatives at the elusive young male market
- Baileys and the rise of celebrity magazines to reach young women

List of Tables

Figure 1: Original Smirnoff Ice in a bottle
Figure 2: Smirnoff Black Ice. New packaging to appeal to male drinker
Figure 3: New Baileys variant, Baileys Glide
Figure 4: Another Baileys variant, Baileys Minis

For more information visit http://www.researchandmarkets.com/reports/c22978

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980