SunJewelry, The Manufacturer of Diamond Engagement Rings Shine Brightly In Spite Of Recession

January 26, 2009 - Los Angeles, CA- In the face of economic hardships and as the US Consumer Confidence dwindles; most retailers have had tough times this Holiday season. Despite these dismal economic facts, a jewelry manufacturing company based in Los Angeles California has increased their sales volume as demands for their one of a kind diamond engagement rings and wedding bands continue to grow.

Abit Uygan, manager of Sun Jewelry, Inc. expresses optimism as he inspects a diamond anniversary ring that is readying to be shipped out. Uygan believes that people will get married in either good times or bad; love knows no economic boundaries. So what is setting Mr. Uygan apart from the other jewelers? Why are other jewelers doing poorly while Sun Jewelry is enjoying brisk growth?

Well, one only needs to go to SunJewelry.com to see why. Their website is the most impressive of any online jeweler. They have vast selections of diamond bracelets, earrings, as well as their popular engagement rings. Each piece of jewelry is fully customizable on the website. A customer can view over 5000 designs online and when they choose the design they want, they can customize it to their liking. Using their proprietary "Sun Visualizer" a customer can change metals, the center stone shape and size, and all of this can be seen in real time. You can also choose different qualities or specifications for your jewelry and the website will give you instant pricing. For those who opt for a certified diamond, they can choose from a selection of EGL certified or GIA certified diamonds in which they can view a magnified picture of it online. If all of this isn't enough, you can actually see your new ring on a finger using their new "Hand Visualizer". With all these innovative features, it's easy to see why Sun Jewelry is thriving.

As I was finishing off the interview, an ecstatic couple came in to pick up a custom made diamond engagement ring they had previously ordered over the internet. They expressed the ease of order and the different options they were able to do all online. A week after the order, they were in the store to pick up the engagement ring in which they design. Of all the jewelers, the couple chose Sun Jewelry for their custom ability, quick delivery, and most importantly, quality and price.

With the business flourishing, Mr. Uygan still can not relax as he is constantly looking for other ways to improve the website. He relies a lot on his customers input and as he put it "The customers are the ones who built the website". Armed with his customers help and backed by a customer service team that responds quickly to customer inquires, you can be assured that Sun Jewelry will be shining for a long time.