WHICH BINGO – THE INTERNET’S NUMBER ONE BINGO PORTAL

Which Bingo (http://www.whichbingo.com) has been announced as the web’s most popular bingo portal. Which Bingo was found to be the bingo portal with the highest traffic ranking, from a listing of 40 bingo-specific portals.

The independent research was carried out in July 2005 by i-ludus Consulting on behalf of a client looking at planning a big budget advertising campaign. In order to ensure the client’s budget would be best spent, i-ludus ranked each of 40 bingo information portals in order of traffic ranking. This information has now been published.

Based on the highly reputable Alexa.com, Which Bingo was found to have the highest traffic rank of all the bingo portals on the Internet. Indeed, Which Bingo’s traffic ranking* makes the site one of the top 70,000 in the whole world! Despite the growth over the last few years in online gaming as a whole, this is formidable achievement for a portal focused solely on a niche online market.

A spokesperson from i-Ludus Consulting said, “we were not surprised that WhichBingo came out on top, as it is a well-recognised site. However we were very impressed as to how high up the rankings the site came in comparison to the whole Internet.”

Phil Fraser, owner of Which Bingo said, “We are delighted to hear that independent research has proved how popular the site is. The team here work very hard to produce a site that has a wide variety of content, is kept up to date on a daily basis and offers the site visitor a huge amount to interest them in their pursuit of top quality online bingo entertainment.”

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* 67,729 at the time of writing

About Which Bingo: WhichBingo (http://www.whichbingo.com) was established in July 2000 and is an information portal that focuses on all aspects of bingo. It includes the Net’s largest Bingo Directory, site reviews, competitions, player reviews, offers, new sites listings, site rankings and more. A UK-targeted version of the site (http://www.whichbingo.co.uk) was launched in September 2004 to focus on the burgeoning UK online bingo audience.

About i-ludus Consulting (http://www.i-ludus.com) offers strategic planning and marketing services to companies in the online gaming business.

About Alexa - With an installed base of well over 10 million toolbars, the Alexa traffic rankings represent the largest and most global sample of internet usage available in the world. Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users. The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach).