Branding expert publishes third book: The Reluctant Entrepreneur

(PRLEAP.COM) Seattle, WA. February 19, 2009-The Reluctant Entrepreneur, Stories from an alternative view on running a business, by Seattle-based branding expert Lynn M. Parker, is now available. A quick read that’s full of lessons from Parker’s experiences as a business owner, the book is a compilation of her 2007 and 2008 Puget Sound Business Journal entrepreneurship columns woven together with additional insights. This is the third book authored or co-authored by Parker, and is available in paperback at Amazon.com.

This 88-page book examines the ups and downs of running a business and offers strategies for making-and living with-difficult decisions. It is presented in a reader-friendly format complete with a list of tips in each chapter, covering a broad array of topics including five common mistakes made by new small businesses, ten steps to getting leads, how to manage recession anxiety, and the value in mentorships. The book’s final section presents Parker’s concise synopsis of what every business needs to know to create and nurture its brand.

Parker wrote The Reluctant Entrepreneur in response to reader feedback to her Puget Sound Business Journal articles, which suggested that many business and potential owners had their own "alternative" views and appreciated the lessons and tone of what was offered. Kevin Sullivan, President of CCS Printing said, "There are two kinds of people who should read this book. Those that own their own company and those that would like to."

The book follows two bestsellers by Lynn Parker and Joe LePla (and other contributors), Integrated Branding, and Brand Driven, both available in paperback and hardcover editions.

To read an excerpt from The Reluctant Entrepreneur, visit the official Facebook page: www.facebook.com/pages/The-Reluctant-Entrepreneur/47766097180.
Review copies are available to editors upon request.

More about the Author
Lynn Parker co-founded brand consultancy Parker LePla in 1994 and has since grown it into a multi-million dollar agency serving national and international clients in a variety of industries with a specialization in high technology, healthcare and nonprofit organizations. Lynn has 25 years’ experience in integrated branding, marketing and business consulting, and is one of the early contributors to branding theory.

Lynn strongly supports giving back to the community and is the chairman of the board of Pomegranate Center, and is a past board member for Simple Measures, and both the international and Seattle chapters of Entrepreneurs’ Organization. She is a mentor to students in the University of Washington MBA program. She is a past recipient of the 40 Under 40 competition sponsored by the Puget Sound Business Journal.

For more information on Parker LePla, go to www.parkerlepla.com.

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