Selectabase Offers Birthday Mailing List Trial for Just £2.50

(PRLEAP.COM) Direct marketing company Selectabase is offering a one month trial of its Birthday Mailings marketing list for just £2.50.

Birthday Mailings is a unique marketing list aimed at retail and leisure businesses. Subscribers receive a monthly list of local consumers who are about to celebrate a key birthday such as a 21st, 40th or 60th.

Subscribing businesses mail their monthly prospects with a special birthday greeting or offer to attract new customers to their premises, at a time when people are likely to spend more than usual on celebrating their big day.

The types of business using Birthday Mailings varies from bars, restaurants and clubs to hairdressers, beauty salons, retailers and leisure business such as golf clubs or paintball experiences.

Using such a targeted and low cost method of promotion has proved attractive to subscribers, especially in today’s economic climate when traditional forms of advertising are often being cut.

An example of the success that can be achieved is provided by Paul Dixon of Retreat Health & Beauty Therapy, who used Birthday Mailings data to promote the opening of a new salon. Paul reports that he "received around 40 people following the mailing" and feels that its success was due to "the correct age, gender and location of the names received to help target our market".

Michael Spencer of The Spencer Taylor Studio photographers has also been "very impressed with Birthday Mailings". He has found that "sales have increased with each mailing" and will be "recommending the service to other friends and colleagues".

Dawn Morton of the recently opened Moda Italian restaurant in Nottingham feels that "Birthday Mailings has been a tremendous help to the promotion of our new restaurant". She adds that "the staff at Selectabase are very professional and helpful and I would not hesitate to recommend their services to anyone".

Birthday Mailings data is all fully cleaned and verified before release by Selectabase, who are full members of the Direct Marketing Association (DMA), the UK’s leading professional body for the direct marketing sector.

Businesses wanting to trial Birthday Mailings data for themselves can now do so for just £2.50, if they contact Selectabase before the end of April 2009. For the trial price of £2.50 up to 500 names and addresses will be provided, targeted by the subscribers chosen age and area. If subscribers choose not to cancel at the end of the first month, the trial then converts into a regular rolling monthly subscription.

The offer is only open to new subscribers who have not been in contact with Selectabase before.

For more details visit http://www.selectabase.co.uk/birthday/trial/

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