René Carayol endorses the new Water Coolers Direct Branded Cooler

René Carayol of Carayol Ltd has recently endorsed the new Water Coolers Direct Branded Water Cooler. Speaking to a high profile audience at the recent 'turning the corner' conference (an initiative by Barclays Bank to assist their business customers in the current downturn) René enthused about the company and how "by taking standard product and applying powerful corporate branding they have developed a fantastic revenue stream that sets them apart; small cost, but super returns…".

Business Guru René Carayol is a broadcaster, broadsheet columnist, business and leadership speaker and author. René works with leaders from a variety of organisations, from the private, public and not for profit sectors, as a speaker, facilitator and compere for a wide range of activities from chairing Leadership Summits, management conferences to facilitating crucial board meetings. Most people will recognise René as the presenter of the BBC series "Pay off your Mortgage in Two Years"

Water Coolers Direct (WCD) is a UK based dotcom surrounded by competitors who push lucrative rental contracts; the company prides itself in leading what it calls "the Water Coolers Direct drinking revolution" where customers have effectively said NO to onerous drinking water contracts by purchasing their machines outright. Starting from a small loft in Dursley, Gloucestershire in 2004 WCD has recently relocated to larger premises on the prestigious Gloucester Business Park, soon after this landmark move, the company sold its 7,000th cooler in the UK.

Speaking after the recent 'turning the corner' conference René Carayol said "I met www.watercoolersdirect.com for the first time on Tuesday 24th March 2009. This was at a conference where I was speaking to a high profile audience on 'turning the corner' which is an initiative by Barclays Bank to assist their business customers in the current downturn. I was impressed by the success of their water cooler distribution company and how passionate and experienced Fred and his team are in building a compelling business. By close of play the next day I had become the latest addition to their impressive blue chip customer base and was arranging delivery for my new, smart, sleek Carayol branded water cooler. By taking standard product and applying powerful corporate branding they have developed a fantastic revenue stream that sets them apart. Small cost, but super returns. And what foresight and customer service too – very refreshing!"

The new SelfServe Water Cooler is a recent addition to the WCD range of products, fitting into the companies purchase only mantra by allowing the end user to easily sanitise the machine. The cooler can also feature a companies branding making it attractive to blue chip companies who want to provide refreshment in customer facing areas. To date a number of blue chip companies have expressed a keen interest in the cooler including the likes of TAG Heuer and Barclays Bank.

Fred Cairns Palmer the Managing Director of Water Coolers Direct said "I would like to say a big heartfelt thanks for René Carayols' inspirational session at the 'turning the corner' conference. The content and the experience he shared was a boost to me personally and his endorsement is massively beneficial to WCD."