KUSI San Diego Investigates Cash4Gold & Local Gold Buyers

San Diego's most watched news station, KUSI News, has released a special consumer report on selling gold in San Diego County. Conducted by former CNN reporter Sasha Foo, the report reveals that there are both good and questionable gold buyers operating in San Diego.

The special report is titled "Selling your gold? Don't get scammed!" and includes an interview with Sheryl Bilbry, a staff member of San Diego's Better Business Bureau (BBB). She tells Sasha Foo that San Diegans need to be smart when selecting a gold buyer for their gold jewelry, since some gold buyers may have file folders full of customer complaints. Cash4Gold, for example, has earned itself a D- minus grade from the BBB.

Bilbry explains that Cash4Gold customers have complained that their gold never got to the company; that they were told that within 10 days they could get their gold back, but then Cash4Gold wouldn't return it; and that Cash4Gold didn't pay them as much money as they said they would for their gold. Bilbry adds that citizens can get cash for their gold jewelry in San Diego by "credible" companies. They just need to investigate who they are.

Selling used gold jewelry, gold bullion coins, and other gold objects has become a big business during the past year due to the recession. But Sasha Foo warns San Diegans not to let that "stampede for cash turn into fool's gold." To illustrate how "legitimate" gold buyers operate in San Diego, Ms. Foo interviews Carl Blackburn, the founder and co-owner of San Diego Jewelry Buyers (SDJB) and a jewelry industry veteran.

Blackburn explains to Foo how trustworthy gold buyers go about buying used gold rings, gold chains, and other gold jewelry, demonstrating how gold purity and weight is tested. He advises San Diegans to shy away from any gold buyer who guarantees they will beat the price of any other gold buyer, as well as anyone who does not make the customer feel totally comfortable with selling their gold. Blackburn also says that a "red flag" is when a customer calls a San Diego gold buyer for today's gold price and the buyer doesn't want give out the information.

SDJB's website SanDiegoJewelryBuyers.com is filled with articles and tips that can help San Diegans make better selling decisions when selling their gold, diamonds, and fine watches. They also produce an online consumer magazine called the San Diego Luxury Pawn Shop Report, which provides even further help to consumers seeking to turn their gold into cash.

To watch KUSI's full special report on San Diego gold buyers, please click on the following link: "Selling your gold? Don't get scammed!"