New Study Shows Leading Edge Companies Receive Failing Grade at HR SEO Strategies
June 18, 2009 (PRLEAP.COM) Business NewsATLANTA – Sharkstrike, the leading provider of passive candidate strategy, completed and released a new white paper that focused on corporate career sites and their lack of keyword research and prominent placement in search engines to capture the right candidate audience.
"By examining the top 5 companies in the world's careers pages we understood quite quickly that a common marketing tactic is being ignored by human resources and recruiting strategies to capture more candidates to their career portals." Said Jason Gorham CEO of Sharkstrike.
"The white paper examines the application of SEO methodologies within corporate HR departments as part of their talent acquisition strategies. The paper defines SEO, discusses its use in product and service marketing, and outlines the rationale for its potential to create efficient and cost-effective avenues for attracting key talent. Companies of Google job searches that potential job seekers conduct in order to find new placement. Companies are spending too much money on branding big name job boards and not taking matters into their own hands to create a seamless process of candidates that can find them in Google search. Said Gorham.
"Candidates are not likely to search on a companies name to find a job as if this was the case they would just go to their website. They are however likely to search job titles or industries and this is where companies should be focusing their HR-SEO strategy. A lot of the HR SEO process is education and for most human resources departments this isn't their core competency and that's why they should select a leader the hr search engine optimization (seo) space that has a number of years of experience. Multiple hr seo vendors are claiming that their products are making jobs hr seo compliant when in reality they are just pushing jobs to free sites and hoping that the links to the jobs will create natural or organic traffic when in reality they are just pushing jobs to free sites.
To learn more about HR SEO strategies and to download the full white paper please visit: http://www.sharkstrike.com/hr-seo-white-paper
SharkStrike LLC, the world's leading passive candidate strategy company, and its patent-pending Push Posting human resources search engine marketing product, helps companies strengthen their passive candidate capture strategy.
SharkStrike's S^4™ passive candidate offering encompasses recruitment search engine marketing (SEM), recruitment search engine optimization (HR-SEO) social media/social networking recruiting and open web candidate sourcing. By utilizing a combination of these smart recruiting techniques, employers lower their cost per applicant and cost per hire, enhance their employer proposition and increase brand value. These technologies also allow passive candidates to opt-in to company message/job postings, facilitating the company's process of engaging and successfully communicating with passive candidates.