MEGA Brands Launches Exclusive Giveaway of 10,000 Limited Edition Halo Wars© Figures Online Starting Friday Noon EST

MONTREAL - Starting at noon EST on Friday, July 31, MEGA Brands Inc. (TSX:MB) is offering Halo Wars© fans an exclusive opportunity to receive a limited edition Mega Bloks UNSC Steel Spartan or an ultra-rare UNSC Active Camo Spartan miniature figure at http://halowars.megabloks.com/.

Ten thousand limited edition Halo Wars figures will be given away to fans on a first come first serve basis: 9,900 Limited Edition UNSC Steel Spartan and 100 randomly inserted, ultra-rare UNSC Active Camo Spartan miniature figures. Each 1.75'' tall figure will include its own weapon and an exclusive camouflage effect block.

"With the successful launch of the Halo Wars video game and the new Mega Bloks authentic collector's series, we wanted to offer collectors a once-in-a-lifetime chance to get their hands on limited edition Halo Wars figures," said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "The Halo franchise has a massive following and now fans can grow their collection with new Mega Bloks building sets."

This exclusive online offer is only available through Halo Wars Mega Bloks website in the United States and Canada, and is not available in stores. The quantities are limited and certain conditions apply.

More Information
Spartans are the most powerful soldiers in the history of the Human race. Their dominance of the battlefield was absolute until they met the Covenant. Their training allows these super-soldiers to wield any weapon and master any combat vehicle. The Limited Edition UNSC Active-Camo Spartan has an advantage over the UNSC Steel Spartan. It can become invisible when in combat to hide from its enemy, the Covenant.

About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products that deliver on our Trusted Brands promise. Visit http://www.megabrands.com/ for more information. The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

© Halo and Halo Wars are trademarks of the Microsoft group of companies.

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Facebook fan page: Halo Wars Authentic Collector's Series