Coaxing kids to eat healthier back at school? They just may take the Hint.

September 01, 2005 (PRLEAP.COM) Lifestyle News

With juvenile diabetes and other sugar-related problems on the rise, the question on the minds of many parents, teachers and health officials is, "How do we teach young people better eating habits?" All-natural HINTKIDS Apple water may be one of the easiest answers. With sleek upscale packaging and nothing artificial, HINTKIDS makes drinking water cool, and it tastes great.

Recently hailed as “what to drink” on Splendora.com’s Style Forecast, HINTKIDS Apple water is the trendy drink that parents can feel good about. And for the adult palate, HINT is available in Cucumber, Lime and Tangerine.

HINT, Inc. CEO Kara Goldin created HINTKIDS for her own children because she didn’t want them drinking artificially sweetened beverages loaded with preservatives.

Unlike similar looking “water beverages,” HINTKIDS premium water has NO artificial sweeteners, NO sugar, and most importantly no artificial flavors, additives or preservatives. That’s right — no Splenda and no cornsyrup.

HINTKIDS is pure water with natural flavors. This delicious healthy alternative to sugary juices, sodas and sweetened water beverages allows kids and parents alike to say “goodbye” to messy juice boxes and “hello” to refreshing water with a fruity kick that kids crave.

Experts agree that sweetened drinks and juices are the biggest source of empty calories for kids and are a major contributor to life long obesity. And just this past week, the American Beverage Association recommended limiting the availability of soft drinks in schools across the country, a move that comes amid increased pressure to curb the epidemic of childhood obesity.

“It starts early, this addiction to juices, sugar and sweeteners,” says HINT CEO, Kara Goldin. “At birthday parties, school functions and in the vending machines, sugary drinks are inescapable. We need to cut back on all that sweet stuff and help our kids break the sugar habit.”

“HINTKIDS offers our children a great tasting alternative. My four kids, the ultimate focus group, love it. HINTKIDS tastes like fresh fruit dunked in water and the twisty cap is perfect for little fingers and mouths. My message to families: drink water, not sugar.”

HINTKIDS Apple water is sold in natural and specialty food groceries nationwide and will be available in many Whole Foods stores in Northern California in September. Additional HINTKIDS flavors (coming soon) will include Grape, Tropical Punch and Mixed Berry.