The Walking Company Launches "UGGs 4 School" Campaign To Raise Money For School Programs

This back to school season The Walking Company, the world's largest specialty retailer of comfort footwear, announces the launch of "UGGs 4 School," a campaign providing a fundraising opportunity for schools centered on the popular UGG Australia boots. The Walking Company will donate $10 to the school of customers' choice for every qualifying UGG boot purchase.

"We know parents, teachers and school employees trust us for their comfort everyday and we wanted to give back by providing a donation to school programs on purchases of our most popular back-to-school item, UGG Australia boots," said Mike Grenley, senior vice president of merchandising at The Walking Company. "Our goal is simply to help raise vital funds for schools in communities across the country."

The "UGGs 4 School" campaign gives everyone the opportunity to raise much needed funds to support their favorite school or school program: sports, band, theater, clubs, and all other programs potentially affected by the recent budget cuts.

The campaign, launched on The Walking Company's Facebook page and at www.thewalkingcompany.com/uggs4school, enables customers to trigger a $10 donation for every pair of UGG boots purchased by following 3 simple steps:

1. Become a fan of The Walking Company on facebook and print out the "UGGs 4 School" voucher to bring to one of The Walking Company's retail locations.

2. Go to any The Walking Company store (or shop online at www.TheWalkingCompany.com) and purchase a pair of UGG Australia boots.

3. Enter the purchase and school information at www.thewalkingcompany.com/uggs4school to secure the $10 donation per pair for the school of choice

In addition to the $10 per pair donation, The Walking Company will provide a bonus donation of $500 to any school or school program that raises $1,000 through the campaign. "UGGs 4 School" will run through the end of October, with updates frequently posted on facebook. Full details about the campaign can be found at www.thewalkingcompany.com/uggs4school or The Walking Company's page on facebook.

About The Walking Company

The Walking Company, Inc. is the world's largest specialty retailer of high quality comfort shoes and accessories and is dedicated to bringing customers the best brands from around the world, featuring premium brands such as ECCO, MBT, Dansko, and UGG Australia among many others. The Walking Company, a wholly owned subsidiary of The Walking Company Holdings Inc.(OTC: WALK), sells its products through over 200 stores in premium malls across the country as well as The Walking Company catalog and Web site. More information is available at www.thewalkingcompany.com.