TRIAL PRESENTATION LEADER Z-AXIS, INC. (www.zaxis.com)ADDS DYNAMIC DUO OF VETERAN DESIGNER-PRODUCER AND DEDICATED TRIAL CONSULTANT TO FOCUS FIRM’S SUPPORT OF CALIFORNIA LAW FIRMS

September 07, 2005 (PRLEAP.COM) Business News


FOR IMMEDIATE RELEASE


DENVER, CO, SEPTEMBER 7, 2005…Z-Axis, a leader in trial presentation services (www.zaxis.com), is pleased to announce the addition of its new dynamic
team to service the needs of California and Western states law firms and their clients. The team is comprised of Lisa Wallace, a veteran legal presentation designer and producer, and Denise Cassinelli, a dedicated sales and trial consultant. Together, both professionals add depth to the presentation services Z-Axis offers to its California clients, who represent the top law firms in the state.

“California is home to some of the most technologically savvy companies in the country and law firms need to be able to match their clients’ sophistication when it comes to trial presentations. Z-Axis provides law firms with the visual trial strategy, communications expertise, and professionally produced presentations to win cases for their high-profile, high stakes clients,” explained Stephanie Kelso, Z-Axis president. “With Lisa and Denise based in California, they represent both sides of our business. Their focused teamwork is a great asset to Z-Axis as well as our Western U.S. as well as national clients.”

With a specialization in complex cases such as those involving tobacco, aviation, high tech and bio tech, engineering and construction, disasters and catastrophic events, as well as highly visual cases involving patents, it's no wonder that Z-Axis has been chosen to create presentations for such large cases as the 9-11 World Trade Center insurance case; the Department of Justice’s historic case against the tobacco industry; Eolas’ winning patent case against Microsoft; and noteworthy international construction and aviation litigation and arbitration.

Profiles of Lisa Wallace and Denise Cassinelli follow on the next page.

Lisa Wallace: Designer-Producer
Lisa Wallace is a litigation and design consultant with over 15 years of experience working with a broad range of legal and corporate clients. She specializes in high level, conceptual demonstrative strategies for Jury Trials, Bench Trials, Tutorials, Claims Construction (Markman) Hearings, Summary Judgment Motions, arbitrations and Mediations. Before joining Z-Axis, Lisa was the Founder and Principal of Creative Persuasion llc, a boutique litigation consulting firm in the Bay Area. Prior to opening Creative Persuasion llc, she was a Senior Graphic Consultant at the two largest litigation-consulting firms in the country: LSI & FTI.

A veteran of the industry with over a decade of courtroom experience, she is an expert at conceptualizing and executing persuasive exhibits for the most demanding of clients¬¬—litigators. As a professionally trained Information Architect, Lisa understands the nuances of color, typestyle and media that can be used to best convey a story to the most unique of audiences: a jury. Lisa has managed the demonstratives for practically every type of litigation: Intellectual Property, Contracts, Employment, Trademark, Insurance, Product Liability, Toxic Tort, and Fraud for both Plaintiffs and Defendants.

Denise Cassinelli: Trial Presentation Consultant
Denise Cassinelli is a bright, energetic trial consultant who has a proven track record in the legal field. Prior to joining Z-Axis, Denise was in sales with Martindale-Hubbell for nine years. She has successfully established solid client relationships with law firms throughout the United States, and specifically in California.

Denise’s strong communication skills allow her to work well with clients. While learning their specific case and presentation needs, she can suggest the appropriate products and services provided by Z-Axis, be they exhibit boards, animation, interactive CDs, or comprehensive visual strategies and on-site technical support for their case. She enjoys providing law firms with the visual tools to make their case and tell their story.



About Z-Axis:
Z-Axis integrates research, strategic planning, graphic production, and technology to create convincing, winning litigation presentations. For more than twenty years, Z-Axis has proven itself to be an industry pioneer and leader in courtroom technology, as well as an innovator in courtroom animation. Combining a veteran's eye for strategy with the latest technological advancements, the Z-Axis team of professionals has a reputation for creating visual communications tools that are second to none, as evidenced in its patented VuPoint™ system.

Z-Axis services and supports its national and international clients from its Denver, Chicago, New York, Washington, DC, California and London offices. For more information on the Z-Axis team, its capabilities and its clients, visit the website at www.zaxis.com or call 303-713-0200.
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