Diamonds International, the world's largest duty free jeweler, has launched DiamondsInternational.com

Diamonds International, the world's largest duty free jeweler, has launched DiamondsInternational.com, a property designed to showcase various DI products and initiatives under one umbrella website. The site will feature the Diamonds International ® flagship site, ShopDI.com, along with other properties showcasing their proprietary and patented diamond cuts, charity work and social media outlets.

In conjunction with the launch of DI's new branding strategy, ShopDI.com has been revamped to offer new aesthetics, better navigation, increased site search capabilities, larger product photos and more. According to Isaac Klugmann, V.P. eCommerce, "We wanted to give our customers a better shopping experience, starting with the way in which our merchandise is presented. We're really excited, as the new design will make navigating through the site, obtaining product information and ultimately, shopping itself, much more rewarding than ever before." Moreover, "we are very excited and proud to share with DI's customers, some of the initiatives and social activities in which we are involved, from our participation and sponsorship in "Baby Haven", an orphanage for children diagnosed with HIV, in Namibia, to the Diamonds International/Substance Abuse Foundation Charity Golf Classic in Barbados as well as supporting "Tiny Hearts" in Chicago", says Dror Galili, V.P. Business Development.

As part of their new flagship site re-launch and the creation of DiamondsInternational.com, DI is offering a sitewide, week-long sale beginning the day after Thanksgiving. Says Klugmann, "Although the previous version of ShopDI.com was a nice platform at the time we launched it, the capabilities we have today allow us to offer a much improved shopping experience. We're proud of the work we've put into the project and want to give everyone a significant incentive to check out the new version of the site and visit other DI properties through DiamondsInternational.com."

About Diamonds International®
Diamonds International was founded in St. Thomas in 1988 and grew to be a vertically integrated company which includes diamond cutting, jewelry manufacturing and retailing. As such, DI offers one of the largest selections of luxury watches, loose diamonds, and diamond and colored stone jewelry. The company has more than 125 retail locations in the United States, Mexico, and the Caribbean and operates a website at www.DiamondsInternational.com.