Mobile Marketing Site Enjoys Banner Year in 2009
Mobile Marketing Basics from Bob Bentz of 84444.com
Wayne, Pennsylvania December 22, 2009 Business News
(PRLEAP.COM) For several years now, many marketers have wondered if this was The Year of Mobile.If 2009 was any indication, The Year of Mobile has not only come, but bigger things are coming in 2010 for the service that The New York Times called "the most powerful advertising medium of all-time."
Thanks to the increasing traction of mobile marketing in the United States, and a new and improved mobile marketing 2.0 web site, 84444.com enjoyed a banner year in 2009. It established over 4100 mobile marketing promotions with household name brands such as Subway, 7-11, Cache, Lexus, and Domino's. Major radio groups such as Clear Channel, CBS Radio, and Beasley Broadcasting learned the benefits of mobile marketing with 84444.com. The innovative new site also provided mobile marketing solutions to many prestigious universities including Duke, Louisiana Tech, Princeton, Florida A & M, and Virginia Commonwealth.
Throughout the year, 84444.com was able to provide its customers with interactive and broadcast mobile marketing solutions that furthered the advertiser's unique one-on-one relationship with its customers.
- 84444.com helped develop very valuable databases for brands, companies, and interested parties. In some cases, this opt-in database exceeded 60,000 opt-in users.
- Many brands receive significant response for mobile coupons through 84444.com's special mobile coupon service. In some cases, redemption rates reached over 12% thanks in part to a viral forwarding of the coupons from original recipients to friends and family.
- Text message sweepstakes continued to be the greatest mechanism for creating an opt-in database for companies and brands.
- Text message voting was used by numerous media outlets to immediately gauge public opinion on issues or select a winner. Some media used premium SMS and 900 numbers to garner additional revenue for an interactive voting product.
- Some customers combined the use of interactive voice response technology with interactive text message marketing to maximize participation.
"Our growth in 2009 has been nothing short of phenomenal," said Bob Bentz, president of Advanced Telecom Services, the company that provides 84444.com. "The great thing about mobile marketing is that mobile advertising costs are cheap; you can get involved with 84444.com for as little as $79. Many advertisers have said that mobile marketing offered the best ROI of all of their media that they used."
About 84444.com
84444.com is version 2.0 of Advanced Telecom Services mobile marketing product. It was designed to offer an interactive mobile marketing tool to advertisers, advertising agencies, organizations, and radio stations. 84444.com offers not only interactive text messaging and bulk sms services, but also provides special solutions for mobile coupons and text message sweepstakes.
About Advanced Telecom Services
Advanced Telecom Services has been providing interactive telemedia solutions to advertising agencies and media since 1989. In addition to mobile marketing, its product line includes IVR service bureau solutions for 800 numbers and 900 numbers, voice personals, internet dating, and text message dating. Advanced Telecom Services is the parent company of Advanced Mobile Solutions and Spark Network Services and has international offices in Canada, Jamaica, United Kingdom, Ireland, Czech Republic, and Slovakia.