Singapore to launch Asian Fashion Exchange -

March 14, 2010 (PRLEAP.COM) Travel News divulges several events will be taking place in Singapore next month under the banner of the Asian Fashion Exchange (AFX), a new initiative designed to showcase local designers and boost the city-state's economy.

A joint effort by International Enterprise Singapore, SPRING Singapore and the region's tourism board, the AFX is the product of a four-month consultation based on enhancing the international status of the Singapore fashion industry.

The inaugural AFX programme is made up of events such as Blueprint, the Asia Fashion Summit and the Audi Fashion Festival.

"International fashion professionals see strong opportunities in Asia," said Andrew Phua of the Singapore Tourism Board.

"Singapore, with its strategic location, is ideal as a fashion exchange hub and springboard to the region."

The AFX is due to bring fashion professionals from around the world to hotels in Singapore, with the Blueprint trade show expected to attract over 50 exhibitors and 1,000 buyers when it gets underway at the F1 Pit Building on April 29th.

On May 1st, the show will open to the public as the Blueprint Emporium, allowing exhibitors to reveal their brands to the market.

Meanwhile, the Asia Fashion Summit will run from April 28th to 30th, bringing designers, brand owners and creative directors from across the continent together to network and exchange ideas.