Borden® EggNog Finds A New Home at Sokol and Company

April 20, 2010 (PRLEAP.COM) Lifestyle News
COUNTRYSIDE, IL Sokol and Company announced today the completion of the acquisition of Borden® EggNog. Sokol acquired Borden® EggNog from The J. M. Smucker Company, who owned the brand for 3 years after obtaining it from Eagle Family Foods in 2007.

"We are very excited and pleased to complete the acquisition of Borden® EggNog," said John S. Novak Jr., President of Sokol and Company. "We are committed to build upon the significant contributions of The J.M. Smucker Company. Additionally, this acquisition increases our celebrity in the baking aisle alongside the Baker®, Simon Fisher®, and Solo® brands, and because of the popularity of the EggNog flavor profile, we feel there is ample opportunity to grow year-round sales as well."

Borden® EggNog is a pure, wholesome dairy beverage made with quality dairy ingredients including skimmed milk, cream and egg yolks for traditional flavor and velvety richness. Often thought of as a seasonal treat, Borden® EggNog is the only shelf stable eggnog on the market today, and has made eggnog available year round. Borden® EggNog needs no refrigeration until opened, making it perfect for both planned and unplanned moments and special get-togethers any time of year. Sokol and Company is proud to welcome Borden® EggNog, and continue to provide the taste and tradition that so many have grown to love.

About The J. M. Smucker Company
For more than 100 years, The J.M. Smucker Company has been committed to offering consumers quality products. Today, Smucker is the leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. For more information about the Company, please visit www.smuckers.com.

About Sokol and Company
After more than 100 years of business and five generations of family operation and ownership, Sokol and Company continues to provide a fresh perspective and influential products to the market. Along with retail products under the Baker®, Chuns ®, Simon Fisher®, and Solo® brands, Sokol also supplies private label products and custom ingredients to customers worldwide. In 2007, INC 5000 named Sokol one of the fastest growing privately held companies in America. For more information, please visit www.solofoods.com or call 800.EAT.SOLO.

About Borden® and Elsie the Cow ®
Borden and Elsie the Cow trademarks are used under license.